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Organisational Structures for Drayton Manor and Oxfam

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Dylan Linden

on 12 December 2014

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Transcript of Organisational Structures for Drayton Manor and Oxfam

Organisational Structures for Drayton Manor and Oxfam
Why are structures needed?
Without a formal organizational structure, employees may find it difficult to know who they officially report to in different situations, and it may become unclear exactly who has the final responsibility for what. Organizational structure improves operational efficiency by providing clarity to employees at all levels of a company. By paying mind to the organizational structure, departments can work more like well-oiled machines, focusing time and energy on productive tasks. A thoroughly outlined structure can also provide a roadmap for internal promotions, allowing companies to create solid employee advancement tracks
Drayton Manors Organisational Structure
Drayton Manor operates on a national scale, despite only having one branch. This makes the span of control for the Deputy Managing Director smaller, as he is only responsible for the employees in that location and can communicate with them more effectively because of the singularity of its location. If Drayton Manor had more than one location, the Deputy Managing Director may have trouble communicating with the managers from other branches and this may lead to information being misinterpreted and vaired, but also they may not be able to perform their duties to a high enough standard.
Types of customers
As Drayton Manor mostly get visitors in families or large groups, they do not need to organise their business using the types of customers, because they are focused on targeting families as that shown in their mission statement. This would not be effective as all the customers are there for the service from the different departments, restaurants for example.
Dylan Linden
Functional Areas

This shows that the only suitable organisational structure for Drayton Manor is Functional areas. As the business is heavily dependent on the different departments to help run its day to day operations. But also, the business depends on the departments to help reach its aims and objectives. For example, the ride operators are needed so that the rides can work and customers are satisfied, without them the park would not be able to open as they wont have the services available. Functional areas is also more easier to understand for the employees as Drayton Manor is a large organisation, the employees will know who to report to in their department.

Drayton Manors Geographical Area
The geographical area for Drayton Manor is the Tamworth in the West Midlands. As that is there is only location that they are based in, Drayton Manor would not organise their business with Geographical area as there is no reason to.

Products
Drayton Manor sells products in its restaurants, gift shops and other places like the photo's at the end of the rides. They sell different products for all ages and genders, as they sell items such as clothes which will be sold in different all sizes. Drayton Manor use these different product groups so they can appeal to a wide range of the customers. They are specifically appealing to families they sell items that should suit all those in the family. However Drayton Manors goods are not the main purpose of the business, the rides and other attractions like the zoo is, meaning it is mainly the service. This shows product groups are not effective when organising Drayton Manor
Flat & Tall Organisations
Flat Organisations have relatively only a few layers of management . In a flat structure, front-line employees are empowered to make a range of decisions on their own. Information flows from the top down and from the bottom up in a flat structure, meaning communication flows from top-level management to front-line employees and from front-line employees back to top management.

There are numerous layers of management in a tall organizational structure, and often inefficient bureaucracies. In a tall structure, managers make most operational decisions, and authority must be gained from several layers up before taking action. Information flows are generally one-way in a tall structure — from the top down
Structure in relation to Business size.
There are a number of factors that differentiate a smaller businesses operations from a larger businesses operations, one of which is the implementation of a formal organizational structure. Organizational structure is important for any growing company to provide guidance and clarity on specific human resources issues, such as managerial authority. Small-business owners should begin thinking about a formal structure early in the growth stage of their business.
It is common for small businesses to lack a solid organizational structure. All employees in new companies can be required to perform a range of tasks outside of their official job descriptions, and a good number of employees in these new organisations usually have generous leeway in making decisions. Aside from that, all employees generally know who they report to, since it is usually a single person.
Functional Areas for Drayton Manor
Central Services: HR, Education, Guest Services, Marketing, PR, Tickets, Admin – This department is responsible for customer service in the park, human resources and marketing. This functional area has a lot of other functional areas within it, such as Marketing which is responsible for delivering the visitors needs and wants and finding out market research for the park. For example they would find out, what families want when they visit the park, how they want it laid out, the right prices of the good and services and more. Guest Services is responsible for the customer service within the park. When there is a problem a customer has brought to attention or a situation with a customer, Guest services would be responsible for it. They are there to build a relationship with the visitors and deal with their problems.
Finance – This area is responsible for keeping records of financial activity. E.g. Past and present statistics of sales made within Drayton Manor. The finance department is also responsible for discussing information that could help the managers, for example how much money was spent on resources. Drayton Manor have a Finance Director and under their chain of command is accounts and executive pa.
Estates: ICT, Estates, Security, Logistics, Zoo – This area is responsible for the land, buildings and the environment. They are also responsible for the security within the park and the ICT. E.g. computers. Drayton Manor have a Estates manager and under their chain of command is 5 departments.
Operations: Rides, H&S, Engineering – This area is responsible for dealing with any problems or updates that are needed for the rides. For example if a ride breaks down or if the operating software is outdated, they will deal with it. The manager for operations has only 3 departs under their control.
Retail - This area is responsible for selling consumer goods in the park. E.g. gift shops, sweet shops
Catering This department is responsible for providing food and beverages for the park and hotel. This can be done for events in the park E.g. Birthdays.
Hotel: Kitchen, Hospitality, Cleaning, Grill Inn - This area is responsible for managing the hotel and its needs.

Organisational Structure for Oxfam
Geographical area
This is because they are a large global organisation. It splits into Central, North, East, West. It shows that the span of control for Oxfam is too large for the chart, however this is beneficial for Oxfam as most of their employees are volunteers so it does not cost Oxfam a great deal of money but also it is easier for Oxfam to complete events and operations more effectively if they are spread all over the world. This organisational structure benefits Oxfam as they are a large organisation and would need it to make it easier for employees/volunteers. As their goal is to help people worldwide this would benefit them.


Oxfam have a online shop where they sell goods an organisational structure for their products. They have different links for different clothes, so they appeal to all of their customers. Oxfam have done this to organise their clothes but also so it is easier for the customer to find what they want quickly and efficiently. However Oxfam’s online shop is not what helps them organise their events and fundraising for the aims on objectives, so this organisational structure is not best for the rest of the business.

Products
Oxfam like Drayton Manor would receive different types of people, such as groups of customers e.g. suppliers or individuals e.g. volunteers. These people would help Oxfam achieve their goals, however if Oxfam organised their business by the types of customers they would not be able to achieve their mission statement which is to deliver long lasting change. This means to help the world be in a better place, but if they get employees to focus on customers then they wont be able to reach their goals. This shows that types of customers is not the best way for Oxfam to organise their business.

Types Of Customers
Functional areas
Functional areas is a good way for Oxfam to organise their business as employees would be able to see who they can report to in their department but as Oxfam also use geographical areas on their chart, employees can also see who to talk to in which area of the world and which department they are located in.

Functional Areas
Children and Family Service: This department is the same as customer service with Oxfam as they are dealing with their customers. They want to build a strong relationship with the customers, especially children and families so they can get recognised and also be known for having good quality service.
Finance: Like DM, Oxfams finance department do the same activities. This area is responsible for keeping records of financial activity. E.g. Past and present statistics of sales made within Drayton Manor. The finance department is also responsible for discussing information that could help the managers, for example how much money was spent on resources
Fundraising: This department deals with all of the money that is raised within the business. E.g. after an Oxfam event, the fundraising department would then calculate how much has been raised. They may work with the finance department. This department splits into more functional areas, even geographical.
HR: The HR department are responsible for hiring and firing employees but also dealing with everything that has to do with the staff within Oxfam. They also deal with training employees so Oxfam will always have experienced managers who know their duties to save time and money as they are a not-for-profit organisation.

Functional areas
Functional activities is how the departments work within a business. They help the organisation perform its day to day activities. All the departments work on their own, however they are all working towards a common goal, which is to provide good quality service and high standard goods.
The Functional areas is what is used to organise Drayton Manor Theme Park as they are only in one location and the different departments are what runs the business.
Even though Oxfam use geographical area, they run their organisation of Functional areas like DMTP as they functional areas are higher up the hierarchy.

(Countries Oxfam operate in)
A business plan is a short or long term plan, to show a business which strategic direction they want to strive towards. For example a business may want to increase its customers. To do this they would create a plan which would help them achieve this over a long period of time.

Business Plan
Mission Statement
A mission statement is a businesses overall message to their customers. By creating a mission statement a business is telling the customers what they are doing and what they are going to do for them.
DMTP mission statement - “To deliver the best family day out in the UK at good honest prices.” Drayton Manor want to target families so they can enjoy the best day out with good honest prices. They have done this by offering special offers to visitors. Drayton Manors business values are something that means a lot to the company.
Oxfam’s mission statement – ‘’Working with thousands of local partner organizations, we work with people living in poverty striving to exercise their human rights, assert their dignity as full citizens and take control of their lives.’’ Oxfam also has many business values in which are meaning full to their business.

Aims
Aims are used by a business to reach an overall goal. As Drayton Manor are a private business and are for profit. Their main goal is to make more profit and expand, however as Oxfam is a not-for –profit business their aims and objectives are tailored to reach their overall goal, which is to help the less fortunate people in the world.

Drayton Manors Aims
Drayton Manor Theme Park are in their private sector, which shows their long term aim is to maximise profits and to grow. To do this they have created a SMART objective which is to ‘increase their visitors by 5%’ and to do this they are using their mission statement and target audience to reach this, which is families.
For Drayton Manor to grow they try and attract their customers in many ways, they have appealed to a new market by building the hotel. They have increased the amount of people visiting that are from outside the West Midlands which shows they are widening their target audience to increase profits. They also have a zoo a long with the rides so they are going into another market.
Drayton Manor also try and grow every time they build a new ride because the need to hire more trained employees.

Oxfam’s Aims
As Oxfam is in the public sector, their long term aims are to provide a high quality service the public and to also to keep their costs low as they are a not-for-profit business.
As Oxfam mainly deal with the public with their day to day operations, they want to provide the best, high quality service they can offer so they can keep receiving donations so they can reach their goals. Without providing the good quality service they aim for, they wont be able to achieve anything.
Even though Oxfam are a not-for-profit business they still have costs, e.g. tax and resources. If their costs got to high they would not be able to operate efficiently and would suffer to reach their goals.

Business Objectives
A business objective is a SMART Target that helps a business reach its long term aim. A SMART objective needs to be simple but to the point.
A SMART Objective needs to be SMART, which is:
Specific
Measurable
Achievable
Realistic
Time



SMART Objectives for Oxfam
The SMART objective for Oxfam is ‘’To secure the best possible outcomes for its partners and beneficiaries, relative to the investments it has made for 2019 .’’
Specific— ‘’To secure the best possible outcomes for its partners and beneficiaries’’ It shows who they are targeting and how.
Measureable— ‘’the best possible outcomes’’ Oxfam have not used a numerical measurement but it still is to the point that they want to give the best outcomes.
Achievable— ‘’relative to the investments’’ As Oxfam make investments they will know how to secure the best possible outcomes.
Realistic— ‘’investments it has made for 2019’’ It is a reasonable time as it is not to soon and not too long.
Time— ‘’2019’’

External Influences
External Influences also can affect a business when trying to provide goods or a service. They can affect a businesses functions altogether, this involves a businesses
Stakeholders – The people or groups of people who have an interest in a business E.g. The local community
The businesses environment – This could be a recession, which could make a businesses profits decrease as customers may not be spending their money. Or this could be an increase in government tax which would make a businesses costs go up, ultimately making them lose money.
The ownership and type of business – A business could be a for-profit like DMTP or not-for-profit like Oxfam, a business could also be in the private or public sector. Depending what the business is and what it does could determine how long it will survive in its market.
These factors can have a big impact on a businesses aims and objectives, they can help a businesses reach them, or they may make a business become further away from reaching their goals. They can affect the strategic plan of a business and make them have to start again.

As Drayton Manor mostly get visitors in families or large groups, they do not need to organise their business using the types of customers, because they are focused on targeting families as that shown in their mission statement. This would not be effective as all the customers are there for the service from the different departments, restaurants for example.
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