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Transcript of Geocaching
Cost To Marketers
Link to Social Media
User- generated content
Findings are shared through Instagram & Facebook
Allows personal connections to be developed with brands
Brands can sponsor caching promotions
What is Geocaching?
By: Brad, Tori, Quin, & Evan
May 2, 2000 the government discontinued the use of Selective Adaptability
On May 3, Dave Ulmer, of Beavercreek, OR wanted to test the accuracy
In the next three days two people had found “the stash” and responded to Ulmer
Low barriers to entry
Minimal Costs to many small businesses
Can distribute promotions or products in cache
Potential large costs to larger companies
How it Works
Free basic account
Premium upgrade available
Outdoor high-tech treasure hunt
Over 6 mil. geocachers worldwide
Over 2.2 mil. active "caches"
Allows you to explore surroundings
Connect with community
Engage with brand
Increase brand awareness
Geocaching in unknown, possible unsafe area
Smartphone or GPS
Depends on physical ability
Injury or Death
Must have Wi-Fi or data services
Future & Recommendations
Its great for business to incorporate geocaching into their marketing strategy. They can increase promotion, brand awareness and sales.
Boulaire, Christèle, and Guillaume Hervet. "New Itinerancy: The Potential Of Geocaching For Tourism." International Journal Of Management Cases 15.2 (2013): 77-86. Business Source Complete. Web. 7 Oct. 2013.
Smartphone users, regular users of social media, purchasers of outdoor goods
Gen Y, Millennials, Gen Z
Psychographic: Active, adventurers, creative, competitive enjoys outdoors, young couples & families
Real World Examples
John Grisham wrote a new book "The Rackateer", a novel filled with suspense
His publishing company along with the offical geocaching company started a campaign based off the book
Gained 72,000 followers on facebook and an increase in audiance of 220%
Other companies that have used geocaching in marketing campaigns include: Geico, Timberland, PBS, Magellan, Jeep