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Copy of Marketing Strategy

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by

Aymen Afzal

on 4 December 2012

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Transcript of Copy of Marketing Strategy

Marketing the
Town of Erin Mission
National Trends
SWOT
Local Experience
Economic Base
Prospect Profiling
Competition
Resources Strategy Industry
Preferences
Trends Marketing
Tactics Marketing Plan Execute Shotgun vs. Riffle Approach Radio Ads
Print
Collateral Literature:
Online Marketable Industries
Marketing Strategy
Marketing Tactics
Branding Monitor Evaluation Marketing Strengths and Weaknesses

- Tourism

- Agriculture

- Quality of Life Branding Crest Ramsen Yousif Yusaf Kalson Ninab Nissan
Amr Hisham Fathy Javeria Ahmed Aymen Afzal Farah Hanif Thank You Any Questions?
Escape to the Beauty that is Erin
Erin Forever
A Charming Escape
Small Town, Great Potential
Top of the Golden Horseshoe Logo Nature/Trails
Recreation Organic Farming
Garlic
Food Markets Performance Measure Indicators Location Resources Small Town
No Traffic Slogan Agenda The Strengths and Weaknesses of Erin
Strategies for Marketing
Marketing Tactics
Web portal Comparisons
Potential Slogans
Performance Measurements Model Overview Current website
Town of Erin No Logo very basic website Social media links Slogan Invest in a theme throughout the whole website. Did you know? Tabs for different sectors Economic development sections within the website slogan YouTube Video Multimedia Media Releases, what is in the news about the town popular links different departments, user friendly layout Multimedia Video Tour Poll on issues affecting residents, easy way to collect information Doesn't measure up Print Examples: Orangeville Source: Summer In the Hills, 2010 Page 5 Orangeville has many different publications for it print ads. Community Profile Tourism Guide Orangeville incorporating social media, in one its Print ads. Business Newsletter Seasonal Magazine promoting Orangeville Marketable Industries
Full transcript