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Hewlett Packard Presentation

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Cédric Morent

on 18 December 2012

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Transcript of Hewlett Packard Presentation

Hewlett Packard Company Strategic Management Presentation Romain Bousquet, Cédric Morent, Maxime Lequain History of the company Founded by William Hewlett and David Packard
Electronic Engineers from Stanford
January 1st 1939, birth of HP in Packard's Garage
585 dollars in their pockets The Packard's garage Starting point of the Silicon Valley
One of the symbols of the American Dream
H and P made their first product in it
1939, a dozen of product were on sale
HP acquired a good reputation 1940 1990 1970 HP Products History Before the 70's Calculators
Scientific computer (HP1000)
First « minicomputer » (HP3000) During the 70's First HP printers
First company services From the 80's to nowadays Reinforcement of its « printers » market
The first multifunctionnal product in the world
First HP PCs
Production of hardware pieces for Pcs
IT consulting
IT services Carly Fiorina and Mark Hurd 1999 - 2005 2005 - 2010 About Carleton Fiorina Born in 1954, in Austin, Texas
Gratuated in Business administration and Management
Started her career at AT&T in 1980 as a sales representative
Quickly climbed the career ladder at AT&T
Ranked first in Fortune’s list of the ‘50 Most Powerful Women Executives in the US’ in 1998
Became CEO of HP in July 1999. HP under Carleton Fiorina (1999 - 2005) $200 million on a marketing and rebranding initiative.
In November 1999, investisment in Internet services and Imaging.
Reorganized HP into a ‘front-end, back-end organizational structure’.
September 2001, she announced that HP would merge with Compaq Computer Corp.
She introduced the ‘Rules of the Garage’.
Fiorina reorganized the company into four main business divisions.
Accused of having over-promised and under-delivered as the CEO of HP. About Mark Hurd Born in New York City in 1957
Graduated in Business administration
Joined NCR Corp. in 1980
Became CEO of NCR in 2003
Became CEO of HP in 2005
Nicknamed ‘anti-Carly’ by the media In 2005 Hurd said that he would lay off 14 500 workers over the next 18 months.
Canceled some employees benefits and shut off the ‘e-inclusion’ programme
Hurd reorganized HP into three main business divisions.
He also hired some "outsiders" for key post in the company
Sales forces devided between three business divisions and made them more "product-specific"
In 2006 Hurd announced that he would close around 80 HP data centres all around the world over a period of three to four years HP under Mark Hurd (2005 - 2010) HP SWOT Analysis Threats Projected decreases in the IT markets.
Hyper-competitive environment.
The company's competitors. Opportunities Expanding presence in cloud computing market.
Expanding portfolio of imaging and printing solutions.
HP has launched several retail photo printing solutions and services. Strenghts HP has the largest global market share in the PC market at 17.7% with the closest competitor Lenovo which possesses 13.5%.
A strong well-known brand.
Successful Strategic Acquisitions. Weaknesses Risks of having a shortage or being oversupplied.
Inability to compete Dell or IBM delays.
Weak Market Segment Integration. HP PEST Analysis Technological Development of IT services.
Technological competition.
Price competition. Socio-cultural Adapting to trends.
Increase in the use of Internet. Political United-States policy.
Internationnal markets and laws. Economical Inflation.
Recession.
Economic Weakness. Conclusion One of the most famous company around the world.
HP's history shows how a CEO can influence a company. Any questions?
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