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Shared Ownership

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by

Harriett Ferris

on 17 February 2016

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Transcript of Shared Ownership

Let's Talk about
Shared
Ownership

Amy Nettleton,
Head of Sales @ Aster Homes,
vice chair @ NHG
@AsterHomes social media presence

- Active social media presence 24/7
- Promotes sales team successes
- Actively share completion stories and photos
- Liaises with new/existing customers online
How HA's are Raising Profile of Shared Ownership
NHG headlines
Meet the Aster Homes Sales Team
- Aiming to raise profile of Shared Ownership
- Autumn statement emphasizes Government is listening
- Relaxation of criteria
- Quarterly meetings
- Training, networks and
conferences
What sets
Aster Homes apart

Marketing Team
New Build Sales
Resales
- Sales focused
- Sales driven
- Shared Ownership sales
- Open Market sales
- Focus on the customer journey
- Always looking at how we can
do things differently

Team of 2 committed to marketing new developments and resale properties on our website and sharing content on social media
4 committed sales negsotiators

Shared ownership
sales

Open Market
Sales
Market research and competitor analysis. Social media reports and sales forecasting.
Team of 3
Shared ownership
resales.
Opportunity to
staircase
Homebuy
redemption
Leasehold
sales
Repossessions
Full transcript