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Transcript of STORYTELLING
Free tips here !
Let's play a game !
Gimme more, gimme advertisement !
Be in your age, be digital !
How to make a good story ?
Elements of the story :
Friday, May 16, 2014
Vol XCIII, No. 311
What is storytelling about?
Great stories win Hearts & Minds
Emotions making Decisions
of stories on the brain
Why is storytelling so
Ms, you are the BOSS today !
Management & leadership
Stores & Storytelling, a good mix !
What's up in your Brick & Mortar ?
They already used it !
are (inspired by) storytellers
A french brand use desire, sensuality, even sexuality...
Which context ?
More people online
What the consumer wants?
1 content is not enough
Multichannel approach :
What is Transmedia storytelling ?
platforms and formats using current
an audience to
Part 1 . E-story Game
Write on paper your
Present it in
PLATFORMS AND FORMATS
would you sell your story?
You have to distinguish!
Actions that increase or create conversion
Actions that keep you visible
Try to convince the audience to buy your product or service !
Part 2 . E-story Game
The product/service it's a story itself ! Which is your story ?
Without context the story could confuse or bore the audience :
- Where and When ?
- Who is the main character ?
- What does he or she wants ?
- Who or what is in the way ?
The action is where we experience
and learn lessons
create tensions and for an important connection with your audience
You reveal here your main
and you explain what the audience should
from this result -> What is the
of your story ?
The powerful Channel's advertisement
Icone : Marilyn Monroe
about it ?
Abercrombie & Fitch uses a strong storytelling to create an unique esthetic atmosphere in their shops ...
From the actual context to stories
Unite people around a unique concept
Bring the story to life
THE STORE - NEW-YORK
- Founded by Rachel Shechtman
- Retail concept that takes the
OF VIEW OF A MAGAZINE
- Change like a
and sells things like a
Goes against traditional marketing
Consumers, company, competitive environment
What is it ?
Storytelling inspires the
and it’s through the use of the
that the story comes to
EASY TO REMEMBER
Used in business, politics, religion, education
Why is it used ?
Facts vs emotions
Details to reinforce the story
Did you know the story of "Sandwich" ?
luxury storytelling in advertisement