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Event Marketing

What it Takes to Succeed in the Field of Event Marketing
by

Marie Barber

on 2 April 2014

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Transcript of Event Marketing

Christopher Jugul
Elizabeth Huynh
Joanna Tam
Louise Boscardin
Marie Barber

Function Foundation Plans
Make a list of details, include
everything
Watch out for other industry
events
Know your limitations
Preliminary identification of
venues
Test Event planning begins
Event Marketing 101
What it takes to succeed in the field of Events
BRAINSTORM
ELEMENTS
copy and paste as needed and take advantage of an infinite canvas!
Planning
Marketing
Management Team
Budgeting & Finance
"The gears that run the machine."
Louise
Decide
your goals
the target audience
the strategy
your team
the budget
the venue
Ensure that your audience has a lasting impression!
This is great, but how do we pay for it?!
1. Financial Plan
2. Funding Sources
Sponsorships
3. Realize Partnerships
Networking & Communication
Appropriate funding is the first step!
Be aware of ROI Sensitivities
Have realistic goals & expectations
Find the right sponsorships for your event
Key Notes:
Target Market
Why they should attend?

DONT assume that they will come

MARKET, PROMOTE, and ADVERTISE
GENERATE BUZZ
BUZZ!
BUZZ!
BUZZ!
BUZZ!
BUZZ!
BUZZ!
BUZZ!
BUZZ!
BUZZ!
BUZZ!
BUZZ!
BUZZ!
BUZZ!
BE PREPARED!
Contingency planning
Simulations
Rehearsals
Training
"Learn and borrow from those who have done this before"
Always talk to the Media
"FLEXIBILITY"
Plan as you go.
Model Venue plan
Policy and procedures
Test event planning and staging
Correct the flaws
Meet with your team
Share the all information about
the event
Contingency scenario planning
begins
Volunteer recruitment and
assignments
Let people know that the Event is near
Show time!
Remember

"Your hard work is their fun! Don't let the audience know how hard it was." (Janice Price)
Over 6 billion hours of video are watched a month, resulting in more than 1 billion unique user visits to Youtube a month.
Facebook, Twitter, Instagram, and Linkedin to name a few
Digital Marketing
As of 2011, over 75% of the World is Mobile.
Next Steps:
Identify largest expense areas
Use sponsors efficiently
Minimize costs
Be Resourceful!
Consider crowdfunding
Eases financial risk
Build strong relationships
Seek additional insight & expertise
Digital Marketing has become just as important as traditional marketing in today's business environment.
Steps to Success:
#TEAMAWESOMEISHASHTAGCRAZY

Twitter Chats!
Google Hangouts
Videos!
Company Twitter Responses
Youtubers, vloggers, and bloggers!
Event
Marketing
Field
Public Relations
Financial
Human Resources
The right team = SUCCESS
Thank you for listening!
#TeamAwesome
What It Takes to Succeed in the Field of Events
Full transcript