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Transcript of Event Marketing
Function Foundation Plans
Make a list of details, include
Watch out for other industry
Know your limitations
Preliminary identification of
Test Event planning begins
Event Marketing 101
What it takes to succeed in the field of Events
copy and paste as needed and take advantage of an infinite canvas!
Budgeting & Finance
"The gears that run the machine."
the target audience
Ensure that your audience has a lasting impression!
This is great, but how do we pay for it?!
1. Financial Plan
2. Funding Sources
3. Realize Partnerships
Networking & Communication
Appropriate funding is the first step!
Be aware of ROI Sensitivities
Have realistic goals & expectations
Find the right sponsorships for your event
Why they should attend?
DONT assume that they will come
MARKET, PROMOTE, and ADVERTISE
"Learn and borrow from those who have done this before"
Always talk to the Media
Plan as you go.
Model Venue plan
Policy and procedures
Test event planning and staging
Correct the flaws
Meet with your team
Share the all information about
Contingency scenario planning
Volunteer recruitment and
Let people know that the Event is near
"Your hard work is their fun! Don't let the audience know how hard it was." (Janice Price)
Over 6 billion hours of video are watched a month, resulting in more than 1 billion unique user visits to Youtube a month.
Facebook, Twitter, Instagram, and Linkedin to name a few
As of 2011, over 75% of the World is Mobile.
Identify largest expense areas
Use sponsors efficiently
Eases financial risk
Build strong relationships
Seek additional insight & expertise
Digital Marketing has become just as important as traditional marketing in today's business environment.
Steps to Success:
Company Twitter Responses
Youtubers, vloggers, and bloggers!
The right team = SUCCESS
Thank you for listening!
What It Takes to Succeed in the Field of Events