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New Media, Language & Globalization

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Megan Rooney

on 30 October 2014

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Transcript of New Media, Language & Globalization

New Media, Language & Globalization
CU4128
Kelsey Wright | 14060345
Brendan McQueeney | 14065444
Megan Rooney | 14086395
New Media, Language & Globalization: CU4128
International English in the Global Village
Mark Modiano
Week 8: English
October 30, 2014
Globalizing English: Are Linguistic Human Rights an Alternative to Linguistic Imperialism?
Robert Phillipson
Kachru and the Inner Circle
The Centripetal Circles of International English
EIL as an Education Model
International English in the Global Village
Local varieties of English used as educational models
Inner and Outer circle (Kachru's views)
Cross- cultural communication
Non- native English speaker role in the circle
Development of language in different parts of the world using Kachru’s model
Kachru and the Inner Circle
The Inner most circle
Second circle
Third circle
Outer Circle
Model based on cross-cultural communication abilities
Dismantles Euro centric approach to International English
The Centripetal Circles of International English
For EIL to be considered “legitimized,” educational norms must be developed
Criticism to this notion: global scale of pronunciation differences
Grammatical issues; what is EIL and what is regional?
However, overall point and communication can be made despite these two things existing so the argument then arises on whether it is still functional to educate on the premise of a more personalized “what is easiest for the learner” method.
EIL as an Education Model
Theories applied within the text:
Globalization vs Glocalization
Linguascapes
English as a Lingua frinca
Theories applied within the text:
Globalization vs Glocalization
Linguascapes
English as a Lingua frinca
Example #1
Example #2
Globalizing English: Are Linguistic Human Rights and Alternative to Linguistic Imperialism?
About the Author: Robert Phillipson
Research Professor, Department of International Business Communication in Copenhagen
Professor of PhD courses on language policy in Denmark & Hungary
Continues to publish on language dominance, Americanization, multilingual Europe
International English in the Global Village
About the Author: Mark Modiano
Senior lecturer in English at Gavle University, Sweden
Ph.D. in English from Uppsala University
Research: Sociolinguistics
Focus: defining "standard English", English as a second language, linguistic human rights, EIL
"Robert Phillipson | CBS." CBS. N.p., n.d. Web. 28 Oct. 2014. <http://www.cbs.dk/en/research/departments-and-centres/department-of-international-business-communication/staff/rpibc>.
Globalizing English
Linguistic Imperialism
Language Policy in Europe
Language Rights in Resisting Linguistic Dominance
International English in the Global Village
“At the heart of globalization is the 'tension between cultural homogenization and cultural heterogenization’” (Appadurai, 1990:295).
80% of movies shown in Europe are from the US but only 2% of movies in the US are from Europe
English = $
“Mass production is only for certain masses”
Globalizing English
Obviously the US and the UK particularly want to promote the spread of English, especially in the “post communist” world
As far back as 1941 Britain had “blueprints” of making English the global language and ESL was a huge proponent to that
With English also being so predominate in higher education it has caused less reasons for a native English speaker to branch off and learn a second language themselves
The “imperialistic” nature of this is that it in ways can/has morphed into a one way street where the flow of information is given “from the powerful to the powerless”
Linguistic Imperialism
Foreign language learning and bilingualism (Europeanization) increases contact between people from each country, in national/ local government, business, and tourism.
countries express different opinions about Europeanization
Concerns of hierarchy of European languages
status level and interpersonal level
The dominance of English in imperialistic ways
The “bridge” and resistance of McDonalization
Language Policy in Europe
Example #1
Example #2
Phillipson admits that “we as agents of World English” are actually facilitating McDonaldization which comes as a threat to non-native speakers outside the realm of AmE & BrE
Global language policies should be informed by successful localized incidents of linguistic human rights.
Phillipson acknowledges that the future of language policy and linguistic human rights is “unpredictable” but focusing on the national level is key to make progress

Language Rights in Resisting Linguistic Dominance
Theories applied within the text:
Theories applied within the text:
Americanization/McDonaldization

Both articles discuss the dominance of English on the global scale

Modiano's article focuses on EIL and global communication
His hope is to legitimize and bring status to proficient speakers of the language outside the privileged sect of native speakers
"In the global village, English is public domain."

Phillipson's article focuses on the issue of linguistic imperialism and the possibility of linguistic human rights regarding all the world's languages
His hope is to see political leaders take informed stances on language policy in order to see successful changes regardng mutilinguilism and languages rights both at the national and supranational levels.
In Summary:
Questions?
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