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Intro to Rhetoric

Rhetorical Situations

Melanie Moomau

on 26 January 2015

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Transcript of Intro to Rhetoric

Intro to Rhetoric!
What is "rhetoric?"
Rhetorical appeals
Rhetorical analysis practice!
For Aristotle...
(384 BCE – 322 BCE)
Rhetoric is "finding the available means of persuasion"
Rhetoric is the art of persuasion or argument...
Complex Argument
Rhetoric helps us turn a complicated arguement into...
This! Rhetoric breaks an arguement into simpler and more manageable pieces!
Ethos is
all about...
...a person's projected character, credibility, and/or authority.
Are you believable?
Are you reasonable?
Is it obvious that you are an expert?
An example of good ethos:
An example of bad ethos:
Pathos is
all about...
...appealing to your audience's emotions and bringing them to your side of the issue.
Who is your audience?
What are they feeling?
Does your argument appeal to the way they are feeling?
How would you use pathos to....
...convince your parents to buy you a new phone?
...persuade a police officer to give you a warning instead of a ticket?
...write a letter to your senator about a controversial issue?
An example of Pathos:
Logos = "the argument itself"
Logos is
all about...
...the structure, style, and logic behind your argument.
How well is your argument put together?
That's a huge question!
An example of bad logos:
An example of good logos:
(jump to 0:30)
Let's consider the rhetorical situation and see how well these people persuade or argue...
We've all heard this...
Which is used?
What about this one?
Which is used?
And this??
For homework:
Richard Nixon's
"Checkers" Speech
...or, getting someone to do what you want.
I think of an "ethical" person...
I think of a "pathetic" person, or an emotional one...
I think of "logic"...
Which is used?
Full transcript