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Benchmark #3 Enlighten PR

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by

Fran Matera

on 20 November 2013

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Transcript of Benchmark #3 Enlighten PR

Benchmark #3
Situation Analysis
SWOT
SPEC
Goals
Thank you!
Enlighten PR
Katlyn Orton
Janelle Ong
Charlotte Das
Leila O'Hara

Strengths
Weakness
Opportunities
Threats
Social
Political
Economical
Cultural & Communication
Stakeholders
Cross prediction
Women vs. Men
Age
Nonparticipants
Research
Secondary Research
Timeline
Rough Copy of PSA from PAI
Final Copy of PSA
Present!
Survey Progress
18 Questions
3 Sections:
"Art in Other Cities"
"Phoenix's Art Presence"
"Art Events in Phoenix"
"About You"
Strategies
PSA Storyboard
Phase 1
Objectives
Last Tweet
Insufficient Followers
Enabling
External
Tactics
Full transcript