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BLOGGING FOR BUSINESS

A Proposal to the Owners of Juniper
by

Alexa Davis

on 11 August 2013

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Transcript of BLOGGING FOR BUSINESS

BLOGGING FOR BUSINESS
EXECUTIVE SUMMARY:
1) Expand its audience inside and outside of Miami University
2) Communicate its value of customer understanding and appreciation
3) Build product loyalty
A Social Media Proposal To:
Tamar & Peter Lask, Co-Owners of Juniper

DESCRIPTION
1) Blogs are global

2) Blogs bridge the generational gap

3) Blogs provide easily accessible customer feedback

4) Blogs allow companies to stay relevant

5) Blogs help to personalize companies
MAKE THE INVESTMENT
BLOGS ARE GLOBAL
Tumblr.com has over 101.7 Million blogs
Wordpress.com has over 63 Million blogs
LiveJournal has 62.6 Million blogs
Weebly has over 12 Million blogs
Blogster has over 582,754 blogs

Global platform for Juniper to reach a world audience, instead of a University audience
Viral Marketing
BRIDGING THE GAP
71% of 16-34 year olds in the US have participated in a blogging activity
Blogging is considered an unadulterated form of marketing, which younger generations find appealing
Entice customers, don't repel them
ORDINARY OPINIONS
Consumer Understanding
Consumer Intimacy
Constant Communication
Blogging to Receive Feedback
Why should Juniper create a blog?
STAYING RELEVANT
Use a blog to stay up-to-date
Cultural Evolution
Brand Evolution
PERSONALIZE JUNIPER
How can Juniper differentiate itself from local competitors, like Bluetique or The Apple Tree?

Blog to Personalize
Has personalization helped other companies?
Valuable tool

Below is a picture of a Juniper ad for shorts. Why not put this on a blog instead of Facebook?
So what will this cost you?
CONCLUSION
The beauty of a blog is priceless.
Literally.
References
Full transcript