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Final, Honors 100 Final

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Tisleen Singh

on 10 May 2010

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Transcript of Final, Honors 100 Final

The Image of Women in Varous Types of Media Women in Video Games Body Image’s Transition to a Male-Dominated World
Brief History Samus Aran, Lara Croft, Joanna Dark
Objectives
-Damsel in Distress
Supporting Roles
-Advance Plot, Assist "Hero"
Leading Roles
-Heorine


Issues Within the Gaming World Real World/Franchise Influence
‘Fitting’ the Game/Roles
Deadlines
Demographics
Real World/Franchise Influence History/War
-Dominated by men
'Men's World'
License Restrictions 'Fitting' the Game Plot Lines
Relationships
Fitting Roles
Deadlines Technology
-Render, Model, Motion Capture,
Detail, Audio
Time
-Release Date,
Labor Costs, Licenses
Finances
Demographics Male Majority: 72%
Developers’ Perception
Identification is Key
Female Base Growth
The Sex Factor “Sex Sells” cliché
Goofy Males Endearing, Females Risky
Fable
-Gamers Dislike Bulky Females, Seek looopholes
-“She’s weak, but at least she’s sexy.”
-Traditional Beauty Yet Strong
Attempts Not to Stereotype
-Balance: Attractive, Kick Butt, Smart
Solutions Developers
-Invest in Diversification
-Forefront of Change
Gamers
-Change Expectations
-Change Mind(?)
Women in Real Life The average woman is 5'4" and 140lbs The average model is 5’11” and 117lbs.
Unhappiness with Body Image
Study found that 53% of 13-year-old American girls are unhappy with their bodies. This number grows to 78% by the time girls reach 17-years-old.
Another study found that 4 out of 5 10-year-olds are afraid of being fat.
It’s estimated that 40-50% of American women are trying to lose weight at any point in time.
Eating Disorders
Anorexia and Bulimia
Over 8,000,000 people have an eating disorder in the United States
90% are women
Eating disorders typically start in teens, but may even begin as early as age 8
Anorexia
An eating disorder where the person drastically reduces the amount of food they eat; sometimes stop eating completely
Long-term complications: Stomach problems, heart problems, irregular/no periods, liver/kidney failure, muscle loss and weakness, dizziness, hair thins and becomes brittle, moody, irritable, fainting, headaches, reduced bone density (leading to osteoporosis)
Treatment: 1. Medical treatment 2. nutritional therapy 3. Counseling and therapy
Bulimia
Episodes of secretive excessive eating (bingeing) followed by inappropriate methods of weight control (i.e. self-induced vomiting, laxative/diuretic abuse, excessive exercise)
Estimated to affect between 3% of all women in the U.S. at some point in their lifetime. About 6% of teenage girls and 5% of college aged females suffer from bulimia
More frequent fluctuations than anorexics
Long-term complications: Esophagus and colon damage, ulcers, ruptures of esophagus, irregular/no periods, eroding tooth enamel, cavities, hot/cold tooth sensitivity
Obesity
Historically, larger women signified fertility, prosperity, and the ability to survive.
In 2007-2008, about 1/3 of adults over 20-years-old were considered obese; although, percentage overweight/obese has stayed the same for ~5 years.
Survey of 11-16-year-olds, 10% normal weight children reported being bullied, 15% overweight children, and 23% obese children
Fear of how overweight/obesity is portrayed in our society causes some people to develop eating disorders
Who else is benefiting?
Marketdata, Inc. records the current annual total spent on weight-loss products and services as $58 billion.
Analysis includes major segments of U.S. diet industry: diet drugs, diet soft drinks, weight loss books/videos, kids’ weight loss camps, bariatric surgeries, etc.
What might Utilitarian's think?
The number of people benefiting from the money that the diet industries and advertising make in profits annually is probably much less than the 8,000,000+ people suffering from eating disorders in the U.S.
Would a majority of people benefit from fewer advertisements? Would a majority of people want to see entertainment altered?
Best and Worst Best
Metroid
Halo Reach
Metal Gear Solid
Worst
Miss Bimbo
Dead or Alive Series
Grand Theft Auto
Women in Advertising Exploitation of Female Sexuality Used to sell products
“The power of advertising lies in persuasion and its ability to influence people’s behavior.”
Americans see an average of 3,000 advertisements per day!
Women are used as sexual objects, or Susie Homemaker-style ads
-Mrs. Butterworth, Aunt Jemima
Just a few statistics… Just in the United States alone, approximately 80% of women are unhappy with their body image.
In a survey between first and third graders, forty-two percent would prefer to be thinner. Approximately half of the girls between nine and ten have a higher self esteem during dieting, and also, regarding girls at ten years old, eighty-one percent are afraid of becoming overweight.
Solutions? Are these realistic solutions?
How can we move away from these overtly sexualized
and unrealistic portrayals of women and into a healthier body image mantra?
“Thanks to beauty pageants such as “Miss World” or “Miss Universe,” teenage girls now define beauty by the shape and size of their bodies with the impression that being skinnier is sexier. This unrealistic importance given to body image has been blamed for the poor self-esteem and unhappiness among ordinary people, particularly youth. While doctors don’t agree on the extent of this problem, eating disorders such as anorexia have been affecting more young people.”
Tie into other body image issues Tie into other body image issues What do images want?
“And the very act of image-making itself is often depicted as a symptom of desire - or is it the other way around?(57)”
Advertising’s main goal is to create desire within its audience in order to encourage them to purchase that item
Desire manifests in different ways
Women in Film http://www.people.com/people/archive/covers/gallery/0,,20187469_20626804,00.html
Women in Television Study on Television Show Friends
Dr. Stephen Want
“The Influence of Television Programs on Appearance Satisfaction: Making and Mitigating Social Comparisons to Friends
“Our study showed two things. First, people have the tendency to make rapid comparisons of themselves to images on television programs even when they don’t think they are being affected. Second, when we are reminded that ‘real life’ doesn’t resemble what is seen on TV, and we can look at things with a critical eye, the comparisons become less relevant.”
THESIS
Through this presentation, we will focus on the evolution of the female body image through 4 different mediums.
The unrealistic portrayal of women in the media leads to a negative effect on what everyday women consider to be beautiful. Suggested Solutions
Idolizing celebrities negatively affects teenagers' self-images
"More than half of 9- and 10-year-old girls said they feel better about themselves if they are on a diet, according to NEDA. Personally, I think the only thing 8-year-olds should be concerned about is which Disney movie they want to see most on Friday night. Promoting healthy weight loss at appropriate ages is one step worth taking to veer young adults away from the influences of some of the horrible role models in today's society. Celebrities themselves must take the initiative to educate young men and women about ridiculous dieting, drugs and alcohol. Coming from someone who is idolized by the younger generation will have agreater impact on children who are struggling with adolescence and are just trying to "fit in." There are so many steps that can prevent generations below us from becoming like many of the pop stars today; it is just up to the revered ones to make it known."

More of the Dove Campagin The Stats
According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day (or 28 hours/week, or 2 months of nonstop TV-watching per year). In a 65-year life, that person will have spent 9 years glued to the tube.
Percentage of households that possess at least one television: 99
Number of TV sets in the average U.S. household: 2.24
Percentage of U.S. homes with three or more TV sets: 66
Number of hours per day that TV is on in an average U.S. home: 6 hours, 47 minutes
Percentage of Americans that regularly watch television while eating dinner: 66
Percentage of Americans who say they watch too much TV: 49
Television images and Adolescent Girls'
Body Image Disturbance
by Renée A. Botta

A steady diet of stereotyped thin ideal images persists in media. In a content
analysis of 33 television shows and 8 monthly magazines over the course of a
year, fashion magazine photographs from 1901 to 1980, and films from 1932 to
1980, detected a shift toward a slimmer ideal with a greater emphasis on thinness for women. Researchers analyzed several decades of Miss America Pageants and concluded that the ideal shape as presented by Miss America contestants is thin and becoming thinner. Lane Bryant Ad

ABC and Fox have accepted to air the ad during "Dancing with the Stars" and "American Idol." The ad has already been seen on ABC, and Fox will air it during the results show on "Idol" April 28th.

"So what's the problem?
Lane Bryant claims that ABC restricted its airtime to the final moments of the show and that Fox forced the company to re-edit the ad multiple times due to too much cleavage on the screen."

Any thoughts on why you think they banned it? Solutions
Focus on media attitude
Have more of a variety of “leading ladies”
Get rid of/ alter the formula
Full transcript