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shoebox photography

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by

ollie Adkins

on 14 November 2014

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Transcript of shoebox photography

Projected costs & Figures
Shoebox Photography
'Saving your memories
through pictures'

- Market analysis

-Advertising

-Target Market

-4 P's
P - Taxation

-
Rent for shop £60, 000
- Advertising £30, 000
- New technology £10, 000
Photo Editing
Target Market
Shoebox photography
Marketing
PESTEL
SWOT
Background
Aims and objectives
E - Recession
S - Social Media
T - Advancements in scanning and photography
E - Carbon footprint
L - Employment law
Linda
Elina
Mo
KIM
Step 1
Scan your photos in
Step 2
Back your photos up
Step 3
Turn your pictures in to movies
Step 4
Enhance your photos
- Contrast-
- Exposure-
- Colour-
-saturation-
-Sharpness-
Introduction
People who
have old
photos
People who use facebook/flicker/twitter
Short term
- Open 3 stores within 1st year
-Set up website
Long Term
- Market leaders
- Open 15 more stores
uk wide
-Develop brand
awareness
Competitors
- Photos in the Attic

-Snap fish

-Aperture

-Adobe
Opportunities
Threats
Strengths
Weaknesses
Your return on investment
Ollie
Thank you for listening
Any questions
People who agree with both
Our Strategy
Unique selling point .
Step 5
finished product
Unique
Profit margin
Industry size
Service Longevity
Brand awareness
Gap in the market
Franchising
Partnerships
Competition
Technological advancements
Low start up costs
Convenience
Pricing Strategy
10
100
300
1000
£10
£20
£30
£90
Place
Large city's


-London

-Manchester

-Birmingham
Promotion Strategy
Social media
Partnerships
Sponsorship
£100,000
Mission Statement
Pay back investment within first 3 years
10 % share holder, paying average dividends of £22,500 annually (£225,000)
Price leaders
Market orientated pricing
Bulk buy pricing
Investment Strategy
Step 6
product extension
(UP sell)
Operating Costs
Net Profit
Turnover
£756,000
£252, 000 x 3 stores
Revenue
20 sales per - day
Average sale £50 x 20 = £1000
£1000 x business days 252
£252,000 annual revenue per store
Revenue - operating costs
£256, 000
Balance & loss
Product Strategy
Financial strategy
Operational strategy
cash flow forecast
balance & loss
TOTAL OPERATING COSTS £400, 000
£100,000 TAX & reinvestment
Full transcript