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Sand Hills Casino

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Manitoba/Ontario Prezi

on 30 January 2015

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Transcript of Sand Hills Casino

S.W.O.T.
Strengths
Superior customer service
New facility
All amenities: restaurant, lounge, live entertainment
Only one of it's kind in the area
Location... tranquil, nice get-away
Employees approximately 140 individuals
Casino promotes "betting with your head... NOT over it" - regarding addictions
Weaknesses
Location... somewhat out of the way
Typical growing pains
Staff retention - commuting required in many instances
Opportunities
Hotel
Forty lot RV park
Five cabins
When hotel is complete - market into other provinces and the USA
Put South Western Manitoba on the map
When the Casino succeeds, the surrounding area succeeds
Threats
Client prefers to NOT dwell on this
Why Advertise?
BUILD STORE TRAFFIC
GENERATE NEW CUSTOMERS
INFLUENCE TARGET AUDIENCE
Give directions (location)
Start people talking
Build employee moral
Why Radio?
It's Effective
It's Personal
It's Mobile
It's Sound
Your potential customers spend more time on a typical work-day with radio than any other type of media. 92% of adults listen to radio an average of 20 hours per week.
Radio makes a personal connection with its listeners.
The radio station they listen to is THEIR radio station.
Radio is a personal yet mass media version of word of mouth.
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office
Radio is always accessible
Where ever you are... radio is there with you
Radio is sound and sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them.
This is how Canadians spend their media time
How to Advertise?
C
r
e
a
t
i
v
e
l
y
Frequently
Consistently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Be Relevant...
Be Memorable...
30 Second Commercial
1 of 2
30 Second Commercial
2 of 2
Full transcript