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How Media Affects Adolescence

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Nancy T

on 18 January 2013

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Transcript of How Media Affects Adolescence

What is body image? Body Dissatisfaction - is a person's concept of their body, usually based on self-esteem
- positive body image
- negative body image "body dissatisfaction" History of Body Image, In The Media's Eyes Anderson and DiDomenico (1992) compared women’s and men’s popular magazines and found that diet and exercise articles appeared more than 10 times as much in women’s magazines than men’s

One in every three (37%) articles focuses on appearance, and most of the advertisements (50%) used an appeal to beauty to sell their products

The commercials aimed at female viewers that ran during the television shows most often watched by teen girls also frequently used beauty as a product appeal (56% of commercials). Effect on girls WWII: media has been promoting thin bodies
1900s: weight on her bones and be curvy.
1920s: slightly more thin - extra curves.
1950s: thinner version of the 20s
1960s: ultra thin + got worse every decade
1970s: diet plans, magazines
1980s: muscular men were promoted
1990s: younger children "growing up"
2000s: over 25,000 ads are being shown/year & over $17 billion spend to market teenagers Effect on boys Diet
Low self-esteem Nature vs. Nurture, which one is it? Nurture (influence)! Calories
Bad = healthy
Shame Diets
- thoughts
Feel big
Not a perfect life "teens may begin to feel confused or insecure about themselves and how they fit in to society. As they seek to establish a sense of self, teens may experiment with different roles, activities and behaviors. According to Erikson, this is important to the process of forming a strong identity and developing a sense of direction in life."
- Cherry, K. Psychosocial Theory "Erikson claims that the adolescent may feel uncomfortable about their body for a while until they can adapt and “grow into” the changes"
- McLeod, S. Skinny jeans and skinny boy ads are popping up all over teen magazines and big posters at stores at the malls (JB)

Many males are becoming insecure about their physical appearance as advertising and other media images raise the standard and idealize well-built men

Men are spending more time, money and energy on looking “good.” They are spending more money on fragrances, facial creams, hair products, hair replacements, and even plastic surgery. models avg weight is 23% less then the average woman (average height and weight for a model is 5'10" and 110 lbs)
69% of girls said that magazine models influence their idea of a perfect body shape.
Media targeting teenage girls are emphasizing the ideal of thinness as beauty Facts/Information Stage: identity vs. role confusion (13-19 years old)
Event: Social relationships
Question: Who am I? Self-esteem is influenced by...
- books - friends - television & movies
- family - puberty - magazines
- school - advertisements - teachers What's the pattern? How does media (people) influence body image? - start to develop low self-esteem and low confidence because they feel bigger/smaller
- have new perceptions of body images and believe that these images are the standards looks and should judge people based on media looks
- assume new meaning: thin, muscular, none
- feel pressure to fit into society because they think they will be isolated if they don't become like actors/actresses
- may have an identity crisis The media has been promoting women with thin bodies, and promoting men having muscular bodies. So many teenagers watch T.V. and browse the internet that they are exposed to these images, they...
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