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Narrowcasting vs Broadcasting

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Kailyn Burke

on 6 February 2013

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Transcript of Narrowcasting vs Broadcasting

By: Kailyn Narrow-casting vs Broadcasting Narrow-casting: disseminating information to a comparatively small audience defined by a special interest or geographical location Broadcasting: to tell something to many people; to make it widely known What do you use them for? Which should you use? Consider:
organization size
type of information
budget Narrow-casting Broadcasting Narrow-casting How can nonprofits use them? Broadcasting Defined Small: low cost print materials, t-shirts, cards placed in private and public spaces
Large: paid advertising on social media and websites, commercials on key channels Small: free websites such as youtube, mass email
Large: advertising on major channels (like MADD) UCLA: Reducing Fetal Alcohol Syndrome Campaign What do you need to be successful? DATA What do you need to be successful? $ 1) communication
2) advertising
3) brand messaging
4) enhancing customer experience Pros vs Cons Narrow-casting Pros:
lower costs
the ability to target key audience with clearly defined messages easy to recall Cons:
time consuming to organize
requires critical demographics Pros:
reaches large amounts of people quickly Broadcasting Cons:
can be more expensive
less memorable
less audience attention The End
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