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AAD 565, Unit 12: The Plan: Before the Programmatic Birth

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UK Arts Administration

on 29 October 2018

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Transcript of AAD 565, Unit 12: The Plan: Before the Programmatic Birth

Unit 12:
1. Identify overlying need
2. Selected Committed Partners
3. Identify Project Scope
4. Create Community Engagement Program activities
5. Identify Administrative Needs
The Plan: Before the Programmatic Birth
Identify the Need
Examine and assess core/primary program
Existing Audience
Existing Programs
Institutional Priorities
Determine engagement strategies
Deepen
Broaden
Diversify
Deepen
Broaden
Diversify
Identify Groups
Primary
Attendees
Secondary Attendees
Secondary Attendees
Constituencies
Communities
Selected committed partners
Can this program be planned effectively by solely working within the cultural institution or it be more effective to partner with external groups or individuals?
VISIT: The Washington Pavilion
https://www.washingtonpavilion.org/
Does it make sense to invite the core program artist or other artists and experts to collaborate?
Why these partners?
What will potential partners be bringing to the table?
What is our arts organization bringing to the table?
What are the various partner needs?
How can engagement activities help partnering organization’s constituents?
Identify the project scope
Mutually beneficial goals and objectives
Mutually beneficial goals and objectives
What specific goals and objectives will the lead organization gain from the experience?
What specific goals or objectives will the various identified constituents gain from the experience?
What specific goals will the collective constituents gain from the experience?
What specific goals will the collective constituents gain from the experience?
Connect with core and other activities
How will the core program artist and/or local artist/expert gain from this experience?
How will these activities tie into the core activity or other activities, goals or objectives?
Create engagement programs
Create engagement programs
Collaborate with partners
Collaborate with partners
Identify target groups
Out-of-box ideas
Accomplish Goals
Intentional
engagement
Identify administrative needs
Marketing
Budget
Operational logistics
When is the best time to have each activity in relation to the core activity and to each of the other secondary activities?
Where will the activities be held? Is there a rental fee? Will reservations need to be made? Will hotel or catering arrangements need to be made? Supplies purchased?
Who will be responsible for the overall activity and the various components (secure facilitators, invite/encourage audiences, set up ticketing system, etc.)?
Who’s in charge?

Agreements
READ: ‘Unit 12 - Partnership Letter - BCL + NC FX v1-3-13.pdf’ in Course eReserves
READ: ‘Unit 12 - JAPAN FESTIVAL - MASTER OUTLINE - 4-24-14.docx’ in Course eReserves
READ: ‘Unit 12 - JAPAN FESTIVAL - MASTER OUTLINE - 10-15-14.docx’ in Course eReserves
Full transcript