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Cirque Du Soleil
Transcript of Cirque Du Soleil
Corporate Level Strategies
Business Level Strategies
Continue Blue Ocean Strategy
Creativity at the cornerstone of their success
• Innovative approach to the circus acts
• Unique partnership with MGM
• Long-term creative directors
- Large staff base across the globe
• Montreal headquarters with a vast range of studios
• Only one successful partnership
• Pressure for quality,
uniqueness and innovation
• Lack of venturing to
newly developed markets