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Cirque Du Soleil

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Agnes Kang

on 21 October 2013

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Transcript of Cirque Du Soleil

History of Cirque Du Soleil
Core Competency
Key Issues
Recommended Strategies
Corporate Level Strategies
More Partnerships

Business Level Strategies
New Markets
Continue Blue Ocean Strategy
The Beginning...
Nomadic Performers

Creativity at the cornerstone of their success

• Innovative approach to the circus acts

• Unique partnership with MGM

• Long-term creative directors
- Large staff base across the globe

• Montreal headquarters with a vast range of studios

• Only one successful partnership
• Pressure for quality,
uniqueness and innovation
• Lack of venturing to
newly developed markets
Full transcript