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2014 Social Media Trends

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by

Jenn Pedde

on 10 February 2014

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Transcript of 2014 Social Media Trends

Success This Year
Social Media Through the Years
Team Structure
2005
Industries: News, Gaming, Music
Director of Community manages a team of moderators
Minimal Budget

Forum Moderator
Content Delivery (Newsletter)
Online Chat Systems
Advocate for Users
Social Media in 2014
Content...
sift through material, report on effectiveness
Budgets...
93% of marketers will increase budgets - 46% for SM
Advertising...
social network ads, sponsored posts, targeting
Images...
Pinterest, Snapchat, Vine
Data...
consumer patterns, market research, analysis
ROI....
insights, analytics, cost per customer acquisition
Video...
spread brand awareness through social videos
Blogging...
SEO, Google Authorship, Google+
CRM...
engage in conversations, turn into sales, solve issues
The Future...
We'll see more marketing departments utilizing social media as a powerful tool focusing on data, and combine it with traditional community building techniques for repeated engagement & growth.
2014 Social Media Trends
Summer 2003: MySpace
Spring 2002: Friendster

Summer 2004: Facebook

Spring 2006: Twitter
Summer 2005: Reddit

Spring 2003: Wordpress
Spring 2010: Pinterest
Fall 2010: Instagram
Spring 2004: Flickr
Winter 2013: Vine
Winter 2014: Secret

The Evolving Role of the Community / Social Media Manager
2005:
2010:
2014:
Forum Moderator
Content Delivery (Newsletter)
Facebook/Twitter Posting
Blogging
Commenting Moderation
Webinars/Events
Manage all Social Media Channels
Create Visual Content
Create Written Content
Assemble Ambassador Programs
Social Media Listening
Blogging
Outreach
Discussion
Commenting Moderation
Spring 2003: Linkedin
Summer 2013: Snapchat
Goal: Moderation & Interaction
Goal: Interaction & Content

Goal: Content & Data
Winter 2005: YouTube
2010:
Industries: Startups, Brands
Solo Community Manager manages online presence
Little to no budget

2014:
Industries: Agencies, Fortune 500
Community Manager manages support side, Social Media Manager manages marketing side
Larger budgets for content management
Winter 2007: Tumblr
Winter 2014: Wut
Social Networks
Profiles
Blogging Platforms
Visual Content
Creative
Mobile
Completely Mobile
Temporary
Anonymous
A Winning Marketing Strategy Will Consist of Advertising:

Google Ads
Sponsored Facebook Posts
Promoted Twitter Campaigns
Linkedin Content Strategy

Creative Branding:

Vine
Instagram Video
YouTube/Vimeo
Pinterest

Engagement:
Individual outreach to influencers
Improved response rates, support
Connection of activity to growth/sales
Sources:
Business 2 Community: http://www.business2community.com/social-media/14-social-media-marketing-trends-2014-0745445#!u12J0
Social Media Today: http://socialmediatoday.com/expresswriters/2066416/2014-social-media-guide-new-trends-and-solutions-live
Kamber: http://kamber.com.au/social-media-trends-2014-14for14-slideshare-summary/
Full transcript