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5 Points of Life Race Weekend

Group Four
by

Billy Collins

on 29 April 2010

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Transcript of 5 Points of Life Race Weekend

Five Points of Life
Race Weekend Campaign

Group Four: Hilary Katy Billy Leah Jenna
Five Points of Life
Affiliates
Group Four appreciates your time and consideration.

We would like to take this time to answer any questions you may have concerning the proposed campaign.
Thank you!
The Finish Line
Blood
Apheresis
Cord Blood
Marrow
Organ and Tissue
Parents
Runners
Evaluation
Objective:
Strategy:
Tactics:
Objective:
Strategy:
Tactics:
Objective:
Strategy:
Tactics:
To increase the level of knowledge
about FPOL’s mission by 30 percent
among organization affiliates by
February 2016.
Provide fact sheets for each affiliate.
Provide a T-shirt for each volunteer.
Add affiliates to the listserv.
Hold FPOL open-house/seminars once a month with speaking points, guest speakers and a question and answer session. Strengthen awareness by designating five minutes to discuss the FPOL mission (news, events, etc.) before each meeting (whether that meeting is for Volunteers, Staff, etc.) Making these groups feel like they are a part of the organization, and in the know, will make them able to disseminate information, dispel rumors and take pride in their job or volunteer position.
To increase awareness of the Race Weekend by 50 percent among local runners by February 2016.
Create a flier
Post fliers and registration forms
Order custom sweatbands with the FPOL logo
Provide Race Weekend information packets to high school track teams.
Designate a representative to contact high school and UF track/cross country coaches to encourage participation.
Create an information package with a fact sheet, flier and event registration form to send to organizers of local running clubs like Florida Track Club to send out to its listserv.
Blurb for FTC to put in their newsletter.
Distribute sweatbands and fliers at other similar races six months prior to event.
Instill a strong sense of advocacy in them by treating them as
representatives of the race, acknowledging them as helping the cause and as representatives of their schools, clubs, cities, etc. by supplying runners with various materials (see tactics).
To increase awareness of the Kids Marathon by 30 percent among parents of primary school age children by February 2016.
Distribute fliers, registration forms and sweatbands at private schools like Brentwood, St. Patrick's and Jordan Glen for children to take home.
Distribute fliers/registration forms at youth-targeted venues such as Gymboree, O2B Kids, Boys & Girls Club and the City of Gainesville Recreation Centers.
To bring familiarity to this audience, by conveying FPOL is a “good,” “helpful,” and “safe” organization, like the American Cancer Society. Though kids may be too young to understand cancer, their parents are not, and therefore, become motivated to donate. Because the children of parents who donate typically grow up to be donors, it is important to instill the important of donating in parents.
On Your Mark... Get Set... Go!
Affiliates, Runners, Parents
[All Publics]
Objective:
Strategy:
Tactics:
Half Marathon
Marathon
5 Points 5K
Kids Marathon
To increase traffic to FPOL online media by 30 percent among Gainesville residents by February 2016.

Facebook
Twitter
Blog
Evaluation of Objective 1:
To increase the level of knowledge about FPOL’s mission by 30 percent among organization affiliates February 2016.
Pre-survey
Post-survey
Evaluation of Objective 2:
To increase awareness of the Race Weekend by 50 percent among local runners by February 2016.
Survey attached to registration waiver
Determines previous history and how the runner heard about the races.
Evaluation of Objective 3:
To increase awareness of the Kids Marathon by 30 percent among primary school aged children by February 2016.
Survey attached to registration waiver
Donation Generation
Determines previous history, how the runner heard about the races and if parents are participating with their child.
Evaluation of Objective 4:
To increase traffic to FPOL online media by 30 percent among Gainesville residents by February 2016.
Use social media tools such as Facebook
(events and fan page) and Twitter to update followers/fans/friends on FPOL news.
Create a Facebook event for the Race Weekend (Appendix G).
Increase the followers of the Five Points of Life Twitter account (Appendix H).
.Update the visual aspects of the website.
Create an FPOL blog (Appendix I).
Provide links to all online resources on
all promotional materials.
Full transcript