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Copy of Persuasive Appeals

Logos, Ethos, Pathos

Emily Allen

on 18 September 2013

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Transcript of Copy of Persuasive Appeals

Persuasive Appeals
Aristotle (the same guy who made the definition of a tragedy) says that there are three main methods of PERSUASION. Persuasion: to convince the audience to do or believe something.
Appeal to audience's sense of
LOGIC / Reason
logically sound structure(i.e.statement-proceeds to show specific examples); provides evidence...
Appeals to a person's intellect rather than emotion (Think Sheldon from Big Bang Theory)
(examples:facts,statistics,research, cause/effect)
An example of
(logical appeal/reason) can be seen in this commercial.
how does this commercial use facts (LOGOS) to try to convince you not to smoke.
PATHOS is appeal to a person's
.. often appeals to basic human needs/desires...
physical needs, psychological needs, social needs
connotative diction
(words that evoke strong emotional connection)
sensory images, metaphors
that build rapport, create fear, evoke sympathy;
This Subaru commercial tries to use emotions to make the audience want a safe car.
What emotions does this commercial attempt to create in the viewer? Explain how this is effective or ineffective.
Ethical Appeal: refers to


(one doing the persuading)
author/speaker relies on their
as the backing for your argument.
. Strategies:
-high moral character; sensible
-associates self with relevant authorities
-controlling diction (neutral tone)
-fair and accurate representation
This really old cigarette commercial uses the ethical appeal to get its viewers to trust the product.
What makes the people in this commercial seem trustworthy? Why might an unsuspecting viewer in the 1950's- 60's have been influenced to buy Camel cigarettes?
“A fear of heights is illogical. A fear of falling, on the other hand, is prudent and evolutionary.”
“Excuse me, but the sun is essential for all life on Earth. Frosty is merely a bit of frozen, supernatural ephemera in a stolen hat. A crime, by the way, for which he is never brought to account.”
“What exactly does that expression mean, ‘friends with benefits’? Does he provide her with health insurance?”
Full transcript