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Natsumi Mizushima

on 11 January 2013

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Transcript of lipton

1. 目標 2. 現状分析 3. 問題点と機会 4. インサイト 5. 戦略・戦術 Liptonとは・・・  世界的な食品・生活用品メーカーであるユニリーバが所有する、紅茶ブランド。

・紙パック → 森永乳業
・ペットボトル → サントリー
(中身自体は森永乳業の生産) 紅茶と果汁飲料に
相関性が! 女性のほうが
紅茶を好む傾向 香りとともに
癒しのひと時を 紅茶市場において、競争が激化する
中で現在のシェアを守ること。 ご清聴ありがとうございました!
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