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Macmillan template

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by

Tris Jones

on 30 April 2010

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Transcript of Macmillan template

Tris Jones
Events Development Manager
April 2010 World's Biggest Coffee Morning 2010
CMT session 30 April 2010 What do we want to cover? updates

what are the next steps from the planning sessions

sharing best practice and plans for building blocks between FRMs

your planning highlights

innovative thinking focus on the important things & ignore the distrations Where Planning stages: Drafted area plan at SMM
Confirmed area plan
Area planning meeting
FRM patch plans
Detailed FRM patch plans
Marcomms strategy
Opportunities FRM patch plans Building blocks Targets Marcomms strategy Tactics Event plan Over to you Innovative thinking "Innovation is not the product of logical thought, although the result is tied to logical structure."

"The world leaders in innovation and creativity will also be world leaders in everything else." Put a smile on your mug! Updates planning brief 2 out next week

new website live on 31 May with WBCM map

REC1 mailing issue - 40,000 vs 60,000

Duncan Bannatyne and Katherine Jenkins to voice radio ads

M&S Cafe Revive

10% on coffee products between 4 August and 27 September
Facilitated giving: WBCM pin badge and an exclusive item
Driving registrations at till point
M&S website, magazine and wine club
Store packs for managers to decorate stores
Internal competition
Full transcript