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CharityComms - 2016 Conference

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Owen Pringle

on 29 November 2016

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Transcript of CharityComms - 2016 Conference

Changing Norms
And why Digital needs to retool for OD
Owen Valentine Pringle
Director, Therein
/in/owenvalentinepringle/

@thereinafter

therein.org
Welsh National Opera
ILO, United Nations
Victoria & Albert Museum
Alzheimer's Society
Make-A-Wish
Barbican
UCL, University of London
ActionAid
helps organisations with a civic remit to embed digital into their strategic plans
that



guy
DIGITAL IS DISAPPEARING
The consumer friendly face of technology goes beyond business and organisations and stretches deep into society
It shapes and influences behaviours in us, whereas the other areas respond to behavioural change on behalf of the host organisation
The future impacts of digital are largely unknown:-
a. emerging technology
b. its application
c. resulting changes in behaviour
1
2
3
Why digital, as an organisational discipline, is different
IoT
Drones
AI
Blockchain
3D Printing
Identify
Navigate, Enable
To do this legitimately requires that we retool ourselves to support organisational development
LANGUAGE
Tame the digital lexicon
Learn the language of the SLT
Plain language comms with the business
Articulate benefits through their eyes
UNDERSTANDING
Don't just listen to the progressive influentals
Avoid imposing your version of change
Facilitate scenario-planning
ALIGNMENT
Develop your transformation story
Make HR/OD equal partners in its delivery
What to Start, Stop, Continue and Change
Road-test the transformation story
DEVOLVING
Relinquish control, with control
Develop a comprehensive digital governance model prior
Allow it to gestate
Full transcript