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hooker and harlow forecast 2014

fashion forecasting
by

eddy hooker

on 13 May 2013

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Transcript of hooker and harlow forecast 2014

Hooker&Harlow Pretty Boys & Handsome Girls Transitioning Textiles Innovative Designs & the Indeterminate Sex Tints of Testosterone beauty in ambiguity SPECIES SILK
LAST MAN'S LACE
CROSS-SEX COTTON
LADIED LINEN
WHO'S WHO WOOL Age of the Androgentlemen We believe as artists and as human beings that beauty can be found in that which we do not understand.
We know the importance of self expression as individuals and how alluring it can be when the lines have been blurred.
After months of investigation and study we have gathered valuable information on the evolution of fashion and the direction in which it is heading.
This is a journey through the observations of two stylists with one vision.

- Hooker&Harlow Feminine hues with Masculine Intensity WONDERING WHITE ILLUMINATED IVORY BESPOKE BLACK VEHEMENT VIOLET GUESSING GOLD Refined looks accomplished through softened blends of materials ANDROGYNOUS ACCENTS & ABODES A(HEAD) OF THE GAME Eddy Hooker The Knee High Knee-Highs Today In a Metropolitan city like San Francisco a woman is constantly busy whether it be coming from a meeting to a dinner date later in the evening, or from work to a classroom. It is because of this kind of lifestyle that I believe women get use out of the knee high boot as a transitional piece in their outfit: It allows room for the “day to night” effect with a sense of comfort and mobility.
In modern times like these designers have created Avant-garde interpretations of the classic Fashion Boot which also allows women to dress up the simplest of outfits, making their footwear the statement piece in their wardrobe. “Although fashion boots and particularly 'go-go boots' are often described as 'typical' of 1960s fashion, it wasn't until the 1970s that boots became a mainstream fashion staple for women” cited on Wikipedia.org In 1953 American designer Beth Levine became famous for introducing the Calf-high Boot at one of the Haute Couture shows and they sold poorly, but over the years their popularity blossomed into something beyond that of a skeptics remarks, within years designers such as YSL and Balenciaga featured Knee-high and Thigh-high fashion boots as a symbol of powerful femininity. And according to Vogue, they were the look of the moment. Then and Now Russian Boots The Fashion Boot is known mostly for becoming a staple item in a woman’s closet.
This specific boot is not one that would be used for work such as that of a: fishermen, dairy worker, duck hunter, climber, etc as cited on Wikipedia.org when searching “Knee High Boot,” it is simply a boot used for purposes of aesthetic style.
Prior to it’s popularity in the 1950’s-60’s the “Russian Boots” as designed by Paul Poiret and inspired by his wife Denise Poiret, were thought to have been a desirable alternative to bare ankles . Fashion Boot APPENDIX Eddy Hooker
Fashion 53
2-4-2013 Zeitgeist
1900-2010 1990 - 1999



The 1990’s were a very prosperous decade. President Bill Clinton lowered the countries debt significantly. There were also several advances in electronics technology with the invention of the internet and vast improvements to computers. Cell phones, beepers, and instant chat were also invented creating vast improvements to communication.
Fashion was greatly influenced by the music industry with acts such as Nirvana popularizing the Grunge style. Hip hop also had an influence on fashion as it made its breakthrough into the main stream in the early 1990s.
There was also a bit of another British invasion with The Spice Girls who contributed to a bit of a feminist movement by encouraging girl power.
The Focus was once again brought to Britain with the tragic death of Princess Diana that had an effect felt around the world. 1980 - 1989 The 1980’s was a very colorful decade. Postmodernism art included bright colors and hard lined geometric shapes. Performers such as Madonna popularized neon accessories being worn in large volume. Glam rock also contributed to the crazy style of the ‘80s with huge hair and torn up clothing.
Ronald Reagan became president in 1981 and helped take the economy out of recession through his Republican model of lower taxes and little government intervention. 1970 - 1979




The 1970’s were a decade full of interesting fashions. Movies such as Saturday Night Fever popularized the disco style. The Vietnam War did not end until 1975, therefore the hippie style stayed prevalent during the first half of the decade.
The youth was the main focus of this period while they fought to have the voting aged changed from 21 to 18. The invention of video games began during this time which the youth was very excited about. 1960 - 1969



The sixties were a decade that included a lot of unique changes in society. America entered a war against Vietnam sparking anti-war protests across the nation. These protests lead to the hippie movement and summer of love that focused on spreading world peace. The Civil Rights movement was also huge in society as African Americans fought for their rights.
Much of pop culture during this time came from Britain as bands such as The Beatles and the Rolling Stones gained vast popularity in the states. Both their music and fashion had profound effects on the youth of America. Britain also had a large effect on fashion through model Twiggy and her mod style.
Although Russian won the first phase of the space race with Sputnik, America won the second by landing the first man on the moon. 1946 - 1959



World War II ended in 1945 causing major changes in society. When the soldiers returned home the population greatly increased with the ‘baby boom’ as loved ones were reunited. Once these baby’s were born and the men began working real corporate jobs the families moved to suburban neighborhoods. This lead to a lack of individuality as all the homes looked the same, therefore all the women wanted to look the same and not be that odd one out. The look women sought after was Christian Dior’s ‘New Look’. This style was one of the only times in history that fashion literally changed overnight as once the collection was shown all women wanted to being wearing it.
Although World War II was over America still faced some conflict as the Russians launched the first ever space satellite and Fidel Castro took over Cuba as a dictator. 1930 - 1945





This was a very minimalistic time period due to the economic downturn of the Great Depression and rationing during World War II. This meant that goods were not widely available to the whole of society causing little focus on fashion or popular culture.
Society focused on social issues such as helping the war effort and improving the economy. This is why movements such as social realism and ‘Rosie the Riveter’ were so popular.
Costume jewelry became popular during this time because it was easier to afford than real metals and stones. Coco Chanel popularized costume jewelry and showed women it is acceptable to not wear authentic jewels.
The first and earliest version of the computer was invented and this contributed to the technological advancements that were a part of the World War II war effort. 1920 - 1929




This era followed the first world war and therefore required some changes to society. President Harding referred to these changes as the “Return to Normalcy” as it was the economy, politics, and society all going back to normal after the war.
Popular culture was a main focus during this time as there was no war or recession to focus on. Jazz music and flapper girls were then popularized.
The zeppelin was all rage and was thought to be the future of world wide transportation. 1900 - 1919





King Edward VII took over the thrown of the United Kingdom and brought fashion back to society with styles influenced by Continental European art.
Paul Poiret designed women's clothing that was much different from previous styles and did not include a corset.
This time period is often thought of without prominent class differences and equality, but according to Robert Tressall the time actually included severe class differences that included a working class working for wages at the poverty level with most of their earnings being given to an upper class. This version of society at the time has become more believed.
Vaudeville was the most popular form of entertainment during this time and it included musicians, magicians, dancers, comedians, and even trained animals. The entertainers working in Vaudeville were the celebrities of the time. 2000 - 2010


This decade started with tragedy with the terrorist attacks on the Twin Towers in New York City that killed thousands. The end of the decade also saw tragedy in the form of an economic recession that caused thousands to lose their jobs.
There were great improvements in technology with the invention of the iPhone and other smart phones.
Beyonce has recently been named the most attractive women of the twenty first century and as most of her career occurred during this decade she can be viewed as the ideal.
Fashion trends have included a lot fads such as Ugg boots and wearing them with designer sweats such as Juicy and Victoria Secret. Joseph Stalin /
Totalitarian Empires Z3 Computer Stock Market Crash / Dust Bowl Chanel Costume Jewelry Social Realism Rosie the Riveter 1930-1945
Great Depression
and World War II MLK Jr. /
Civil Rights Movement Summer of Love / Woodstock First Moon Landing Vietnam War and Protests British Invasion Twiggy and Mod Fashion 1960 – 1969
Mod and the
Youth Revolution Nora Bayes & Jack Norworth
for Vaudeville World War I Paul Poiret Robert Tressall’s Novel The Launch and Sinking of the Titanic King Edward VII 1900-1919
Edwardian Period
and World War I Pac-Man Postmodernism Art Commodore 64 President Ronald Reagan Glam Rock / Hair Bands Madonna 1980 – 1989
Post Modernism &
Time of Excess Oil Crisis Nintendo Invented Youth Suffrage Hippie Movement “Saturday Night Fever” Farrah Fawcett 1970 – 1979
Street Fashion &
The “Me” Generation Fidel Castro Takes
Power in Cuba Suburbia Baby Boom Marilyn Monroe Sputnik Launched Christian Dior’s
“The New Look” 1946 – 1959
The New Look &
Fashion Conformity Zeppelin Jazz Era Prohibition Return to Normalcy Flapper Girls Art Deco 1920 – 1929
Roaring 20’s Beyonce Uggs / Sweats 2008 Recession Apple iPhone Facebook September 11, 2001 2000 – 2010
New Millennium &
Social Networking Spice Girls Public Enemy / Hip Hop Breakthrough Grunge Cell Phones President Bill Clinton Princess Diana’s Death 1990 – 1999
Global Fashion &
Internet Explosion Inspiring Japanese designer: Yohji Yamamoto debuted his first collection in Paris at the age of 38. Earning his law degree in 1966 Yamamoto furthered his studies at the Bunka Fashion College leading to his degree in Design three years later. Yamamoto's design aesthetic is avant-garde, unexpected, and although dark and mysterious it conveys a sense of fantasy. His imagination comes to life in the garments he creates and is a true visionary.

His collaboration with several brands has kept him very relevant to the times. He has combined forces with Adidas launching their line Y-3, and In 2002 he presented his Haute Couture collection in Paris where he formed exclusive relationships with boutiques.

The Yohji Yamamoto Fund for Peace was established in an effort to nurture the development of China's fashion industry and mend the relationship between China and Japan. Each year he awards two students with the opportunity to further their dreams in being a part of the fashion industry. He bestows an up and coming designer with a two year scholarship to a Fashion School in either Europe or Japan and selects a model to make their runway debut in Paris.

Yohji's iconic designs are beyond what one would usually expect in terms of what the latest trends are. With heavy drape, dark fabric, and unusual silhouettes he captivates his audience and leaves his mark on the fashion world. He continues to influence other brands and never ceases to amaze us with his representation of how clothing can be worn, a true innovator: Yohji Yamamoto. "Black is modest and arrogant at the same time. Black is lazy and easy - but above all black says this: 'I don't bother you -don't bother me." Trend Innovator YOHJI YAMAMOTO A Fashionista Based in San Francisco S A N F R A N I S T A SanFranista’s are those with effortless style, you can tell that it comes naturally to them. They piece garments together like a puzzle and bring them to life the moment they hit the city streets. A SanFranista will keep up with trends, yet personalize their look to something you’ve never seen before. SanFranista’s are the embodiment of self expression. Each has his or her own way of making the S A N F R A N I S T A S A N F R A N I S T A S A N F R A N I S T A A Consumer Group Survey Baby Boomer M E N S W E A R Christopher, an associate at Macy’s Men’s department store spends approximately $500 a month on his wardrobe. He believes that as a sales representative fashion is definitely a priority for him. On average Chris is able to find what he is looking for at the price he is willing to pay for it, and occasionally will shop online if otherwise. One issue that he seems to come across when shopping is the lack of range in sizes. He would like to see more options for smaller shaped men, and notices that most small or extra small items are usually out of stock. This gentleman’s favorite designer is Hugo Boss, he appreciates the classic looks he designs and personally he feels that it is timeless. Currently, he is attracted to the more tailored/ custom fits that are being introduced in menswear and finds comfort in wearing warm tone colors as well as horizontal stripes.
Christopher, Age 45 R E B I R T H After the death of Andromeda, it is believed that the goddess Athena sent her into the sky to live eternally as a constellation. After years of living in her celestial state Andromeda returns with an unconventional beauty and an androgynous sense of style. Andromeda now defines themselves as not man nor woman.
It is an energy of intrigue. M O O D (rebirth of a goddess) A N D R O M E D A mauvement
bleuming
olively

canvas
polyester
linen C O L O R & F A B R I C G A N T When first walking into Gant Rugger I remember the environment being warm and welcoming; the employees were very helpful, greeted me at the door, and led me to the manager when I had specific questions. The window display as well as the interior of the store was impeccable and the graphic that was hand painted on the hundred year old floor was just amazing. The sales floor was well organized and spaced. All employees were very familiar with the brand and my questions were answered when it came to fabric specifications and cuts on certain shirts and trousers. Seeing as they were all dressed in Gant from head to toe I felt comfortable with their suggestions and I was overall pleased with my experience. G A N T After my purchase the employees asked for my information and invited me to their stores pre-sale event. The check out went smoothly and they were very thankful for my visit. The staff was extremely helpful from beginning to end. Twenty-one-year-old Andrej Pejic is featured front and center on Serbian Elle’s January cover, the Telegraph reports. The cross-dressing model is fitted head to toe in Gaultier and trades in his trademark platinum locks for a choppy black wig.
Inside the magazine, he wrestles with male and female versions of himself in a feature named “Victor Victoria.” The female Pejic wears skimpy La Perla lingerie, while a more masculine side of Pejic looks aggressive in suits.
At a twiggy 5 feet, 11 inches tall, the hipless, chestless Pejic is a fashion designer’s dream. The versatile model has hit the runway in both men’s and women’s fashion shows.
Pejic doesn’t plan on having sex reassignment surgery. Whether he identifies as male or female doesn’t seem to be the point: Gender is irrelevant.
“I’ve left my gender open to artistic interpretation,” Pejic told New York Magazine. “It’s not like ‘Okay, today I want to look like a man, or today I want to look like a woman.’ I want to look like me.” New York Times Andrej Pejic Model Andrej Pejic is known for his gender-bending looks and his androgynous beauty. When gathering ideas and concepts for my final trend forecast, immediately thoughts of models like Pejic came to mind. This January, Andrej Pejic modeled as a female on the cover of Serbian Elle Magazine and continues to leave us in awe of his captivating appearance.
“In May 2011, Pejić's magazine cover for the New York-based magazine Dossier Journal—in which Pejić is pictured taking off a white shirt with long blond locks in curlers—was ruled too risqué by US bookstores Barnes & Noble and Borders, which covered the image with an opaque sleeve. Concerns were expressed that customers would mistake Pejić for a topless woman.” –wikipedia.org
The alluring effect that Pejic has is what fuels me to continue on with pursuing my research on androgyny and the aesthetics of androgynous silhouettes in garment design. Jean Paul Gaultier refers to Pejic as his “otherworldly beauty.” I am drawn to the controversy behind his defiance of gender roles and I am eager to see more of him. Andrej Pejic models as both male and female, I believe that is an art form in itself. “I’ve left my gender open to artistic interpretation” UNCONVENTIONAL
BEAUTY Age of the Androgentlemen Good evening everyone, my name is Eddy Hooker; I am here to represent my company Hooker&Harlow and will elaborate on our predictions in regards to Menswear for spring of the following year.
We believe as artists and as human beings that beauty can be found in that which we do not understand. We know the importance of self-expression as individuals and how alluring it can be when the lines have been blurred. After months of investigation and study we have gathered valuable information on the evolution of fashion and the direction in which it is heading. This is a journey through the observations of two stylists with one vision.

“Tints of Testosterone” is our color forecast. Black, Ivory, White, Violet, and Gold are the 5 colors we believed were the strongest to transcend into menswear next year. The first recorded use of Ivory as a color name dates back to 1385 in the history of the English language. Ivory carries the same purity as white but is richer in value and is correlated to elephant tusks that are made of Ivory itself. Elephants with Ivory tusks represent wisdom and regality in various cultures. Similarly, violet is also associated to royalty and it takes awareness to a higher level of thought. In psychology violet represents spiritual fulfillment and expansion in the ways we think, expansions that connect us to an elevated consciousness. Black and white are colors that symbolize two extremities, the most commonly known are good and evil, yet when examining the psychology of these colors the emotion that is tied to both is fear because black represents power and white: criticism. As we are moving out of the recession, Gold is the color that compliments the rest and is known internationally as a symbol of prestige and wealth. The color gold is linked to masculine energy and the power of the Sun.

The “Transitioning Textiles” you will notice are all light weight, soft blends of naturally heavy materials. This is a result of not only climate changes but also changes in aesthetic taste that we are foreseeing; as economic situations begin to propel, so will the mind of man.
When the appearance of man begins to modify itself, we are captivated by the “Pretty Boys and Handsome Girls” of this century. Garment design takes a new direction and silhouettes are non-gender specific, waistlines are high, pant legs are wide and gathered at the ankles, tops are oversized , attention to the natural shape of the body is ideal, and jewelry as well statement accessories are minimal. This also resonates in the home of the individual as they create modern habitations for themselves. The idea is that we are approaching a time that celebrates all genders, all ethnicities, and the evolution of our mentality towards gender roles.
SOURCES DAMIRDOMA.TUMBLR.COM
STYLE.COM
GOOGLE SEARCH ENGINE
HOMOTOGRAPHY.BLOGSPOT.COM
INSTAGRAM
WIKIPEDIA.ORG
YOUTUBE.COM
NYDAILYNEWS.COM
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