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marshmallow challenge

When does art become craft?
by

Kevin Curtin

on 14 July 2014

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Transcript of marshmallow challenge

Average Height Built
was 20"
Architects and Engineers
had an average of 39"
Rules of the Challenge
You learned by doing
worked in parallel
First to market or completion
Multiple iterations
Resource constraints
Helped you to identify the hidden assumption and every project has its own marshmallows
BUSINESS SCHOOL GRADUATES
Tools to Build
20 dry spaghetti noodles
1 yard of string
1 yard of masking tape
1 marshmallow

Innovation is not Invention
Invention

is the process of taking capital and turning it into knowledge.


Innovation is the process of taking knowledge and turning it back into capital.
Prototype
Refine
Insight
Design
Build
Insight
Design
Build
Degrees of Innovation
Breakthrough
Incremental
Sustaining

Disruptive
Change
Breakthrough
New
Existing
Existing
New
Business Model and Process
Pragmatic
Innovation
Transformative
Innovation
Products
&
Services
Marshmallow Challenge
1. Build the tallest structure that will support a marshmallow on top
2. 18 minutes to complete
3. Teams of 4 people
Thoughts &
Perspectives
Who Consistently Performs Poorly?
WHO PERFORMED THE BEST?
School Age Children

Why?
didn't waste time seeking power
didn't sit around talking about the problem
created multiple ideas
Why did we conduct
this challenge?
Design -
is a contact sport that
demands you bring all your senses
and apply your thinking and feelings
Full transcript