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Social Media and Education

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Sherry Rivers

on 30 June 2014

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Transcript of Social Media and Education

Technology rules the world today; from communication to education, almost everything is based on digitalization and with a degree of digital dependency.

Learning Goals:
Positive Effects
of Social Media
in Education
I chose to explore the following areas:
Effective Ways to
Teach Kids to Use
Social Media
Social Media Success
in Business and
on Websites

Positive Effects of Social Media on Education
Technology helps foster skills and points students in the right direction for future success.
Positive Effects of Social Media on Education
Education is an area, where technology plays a double role. It is both
as well as

In order for students to have a positive experience using technology, it is necessary to educate children on what social media is capable of and how to use responsibility.
Social Networking has increased the rate and quality of student collaboration.

Social Networking teaches students skills they’ll need to survive in the business world, creating and maintaining connections will people is critical at any age.

Students develop strong computer skills and become familiar with different devices and how they work.

The ability for students to customize their profiles makes them more aware of basic aspects of design and layout that are not often taught in schools.

Getting instant feedback from friends and family helps students refine and develop their artistic abilities and can provide much needed confidence.

Social Networking has proven
to be successful

Social Networking is becoming increasingly important in schools—Facebook, Moodle, SecondLife, Digg, and other sites are often used by teachers to
with students.

Youth can further explore topics that they’re interested in through online Social Networking. By
making connections
with other people who have the same interest, kids can
learn and exchange knowledge
with others they may not have had the opportunity to interact with.

Teachers often take advantage of students’ Social Networking abilities to create class blogs, discussion forums, videos, and more. By
with other students and teachers through online Social Networking, children are able to build
stronger school communities

Social Networking in Schools
More than 100 teachers from across Europe participated in the SMILE (Social Media in Learning and Education) action and started exploring the challenges
Social Media in the Classroom
Kids have grown up with internet their entire life and are familiar with digital tools. Blogs help improve writing skills and allow students to be engaged and creative when setup up their individual pages.

Twitter is often used in the classroom, it helps kids connect with other
Kathy Cassidy, a primary school teacher shares her story on how she uses blogs and twitter in the classroom.
Social Media in the Classroom
CNN's Dan Simon reports on one high school teacher's effort to integrate Twitter into his classroom
Social Media is a paperless way of sharing information that helps
students. Students tweet answers that are projected onto a digital chalkboard which sparks online discussions. Twitter
helps students find their voice
develop relationships

build self-confidence

Using Social Media in the classroom is extremely positive for teachers and students. Kids are practicing skills such as
and applying
to their assignments but they are also becoming
familiar with the technologies
they will be using in the future careers.

Social Media in the Classroom is Positive
for Teachers and Students
Not only do students need to learn about the various types of Social Media for their classes but they need to be taught how to use Social Media in a safe and responsible manner.
This got me thinking...
In order for anyone to have a positive experience using Social Media it is important to understand the tools themselves and then to teach children to use Social Media correctly, along with basic internet safety.
Like anything, tools can be abused and misused. I think it is parents and teachers responsibility to teach students about safety, privacy and responsibility in everything they do. It occurred to me that it is not just social media that should be addressed but internet safety in general, back to the basics, don't talk to strangers.

If parents and teachers are allowing kids to use devices and tools on the internet then it is their responsibility to teach kids guidelines to follow.

Don't communicate with strangers online and never agree to meet in person.

*it is ok to work with other classmates and students.

Tell a parent or another adult if a stranger contacts you in a chat room, through email or text messaging.
Don't share personal information for any reason, unless your mom or dad says it's OK. Personal information includes your name, address, age, phone number, birthday, email address, where you go to school, and other facts about you.
Parents should be responsible to teach kids about the sites they are accessing at home.

Teachers should be responsible to teach kids about the sites they are accessing at schools.

It is everyone’s responsibility to have basic awareness, monitor and set limits.

Never assume children know answers/risks

Always ask children questions

Be aware of kids actions and what they are spending their time on

"All the SMILE resources, and especially the final handbook, have a great potential for further use beyond the SMILE action. With five Croatian Primary Schools, I am starting a new project of school curricula development regarding children safety on the Internet. We plan to use SMILE learning modules and results as a base for curriculum development since it gives us great ideas, suggestions, good examples and perspective from different teachers from all EU countries.
" Lidija Kralj teacher of mathematics and ICT, Veliki Bukovec Primary School, Croatia
and opportunities involved when using Social Media in learning and in education.
Online Identity and Kids
It is important to teach kids the difference
between real life and online life

Social Networks can have positive effects on children. It has been proven that Social Media has helped with relationship building and cultural awareness, which helps build a sense of identity.

Social Media has helped children battling depression and has helped educate in more formal academic areas, like science, math and history.

I think an internet safety/privacy course should be included in school curriculums because Social Media is a part of each students learning experience and will continue to evolve.

*Some parents might also benefit from taking a similar course to help raise awareness that can help implement guidelines for their children.

So it is clear why Social Media and Networking are positive in Education . . .

and it is clear that children, and adults for that matter need to learn how to use Social Media properly so they benefit from these digital tools . . .
Children are using Social Media at school and since I work on school websites I wanted to dig digger into Social Media Success in Business and on Websites . . .
But as I started reading and researching it became clear to me that
it isn’t a matter of measuring the success of Social Media on a website but rather measuring the success of a Social Media strategy that a business decides to implement
What is Social Media Marketing?
People use the internet to find services and products. Social Media offers an easy interactive way of presenting this information.

There are 4 steps to begin Social Media Marketing

1. To find people, search for users already on popular social
2. Push out content, not commercials
3. Capture information, gather names and emails
4. Stay in touch

You don’t make money on Social Media, you make money by doing business with people who know, trust and like you!

Social Media is used to market and develop relationships so that people will make purchases or read your information and that results in Successful Social Media Marketing.
That being said - for my school websites, no money is being made. I should evaluate Social Media success by looking at the amount of people following, reading and sharing the information I push out on Social Media.

If people are looking at the information I am posting then that is an indication that Social Media is a voice for my institution, bringing greater exposure, building connections
Top Social Media Campaigns in 2004 So Far
classes to help expand further learning. Questions and answers are shared with a global audience. Technology enables students to develop strong collaboration and communication skills and exposes them to information around the world.

Success . . .
Back to the Basics
Social Networking Safety Tips
Weight Watchers New #SimpleStart Plan:
Weight watchers launched a new eating plan called SimpleStart. They let their fans talk to each other, which is exactly what they wanted to happen.

By making the campaign about #SimpleStart, Weight Watchers gave members the tools to share their weight loss success, which effectively markets the system on behalf of the brand.
Top Social Media Campaigns in 2004 So Far
Doritos asked fans to create their own ad, which aired on live TV during the SuperBowl.

This campaign was successful because it engaged fans on multiple Social Media fronts and encouraged voting and sharing the videos, all while using the Doritos hashtag.

Social sharing is the reason this campaign was successfully.
Doritos #CrashTheSuperBowl Ads:
Samsung's #Oscars Tweet With Ellen DeGeneres was successful

- the intend was stated
- it was fun and spontaneous
- it was full of celebrities
- it didn't feel promotional
Top Social Media Campaigns in 2004 So Far

If teachers, students and even parents know the potential and how to use Social Media then it can be a great teaching/ learning tool.

If teachers and parents educate children on internet safety then using Social Media can be a great teaching/learning tool.

If companies understand how to use Social Media effectively in Marketing campaigns then it can be a great teaching/learning tool.

All of these campaigns had commonalities

Presented topics of interest that appealed to everyone
Promoted sharing and engagement
They did NOT sell anything

They were well thought out BEFORE launch!
I've learned that the positive effects of Social Media is dependent on knowledge.
Without the correct knowledge and awareness, using Social Media will not produce a positive experience or provide positive benefits in education or in business = UNSUCCESSFUL!
By: Sherry Rivers
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