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Metasepia investor pitch

Investor pitch 3/2016 version
by

Prezibase Designs

on 9 April 2016

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Transcript of Metasepia investor pitch

Embedded DNA: Calibration Encoding
Market
Opportunity
Touch Screen (Business Version)
Prezi Template
Text
2
18
25
Text
Investment Opportunity
Problem/Solution
MetaSepia, Inc
Corporate
MetaSepia
offers a securitized visual token mobile marketing campaign service that is a direct competitor to the standard QR Code
MetaSepia has upgraded the standard QR Code to be any general shape, such as a branded company logo, multi-colored and printed at a much higher data density, enabling short offline sound snippets
Legal Structure:
Delaware chapter “C” corporation
Invested:
$150k + engineering work
Founded:
June 2, 2015
Location:
Palo Alto, California
IP:
3 issued patents, 2 in prosecution,
working demo, apps, TSP server
Key Members of the Company
Kerry Brown (CEO),
Peter Landrock PhD, and Cryptomathic (UK), a non-acquiring Financial Security/Cryptography Company
"Passion and commitment to excellence drives every decision I make. A serial entrepreneur and innovator, I am experienced with major infrastructure high-security financial projects, including mobile NFC and contactless financial transactions, and electronic payment cards"--
Kerry Brown, Founder & CEO
Linkedin Profile
https://www.linkedin.com/in/kerrybrowninvents
QR codes were predicted to take off
2-3 years ago
in the US.
Reasons for slow adoption
here, but stellar adoption in Asia, range from desktop-centric culture, poor QR code services, utilitarian code element and only 57% (2014) consumer scanning experience
Solution
Successful companies have focused on making the QR code more
compelling to scan!
MetaSepia
offers the only proprietary code that can be branded by companies with
promotional audio-visual trademarked logos!
Over 50 patents issues, or in prosecution (zoom here)
Barcode Evolution
1D, 2D, 3D, MetaSepia authenticated token
or these?
This corporate identity branding...
The company that offers the
most-aesthetically compelling visual token element

is the one that will control the analytics and management services

Our sound snippets will make it even more compelling, with less disappointment in an offline "dead" scan
Why Scan?
To order
To hear sounds, online and offline
To contact
To web
To authenticate
To secure
To download
To pay
To like
The Business
MetaSepia is a visual securitized token services provider (sTSP) on an SaaS technology platform providing analytics, maintenance, and support services for a subscription or enterprise license fee. A PaaS offering will connect SMBs requiring graphic logo design services that meet our conformal standards with credentialed specialists using our SDK. The launch location may be the USA, South Korea, Japan, or China.
Visa Token Service Provider
MetaSepia Token Service Provider
We build to established security standards via our partnership with industry-recognized “Top Ten” Cryptomathic, a leading security firm

Technology – hybrid key encryption (PKI)
Each file Fx stored in the cloud encrypted under individual data key Kx, and Kx stored under device public key Pi
Revenue Model
Defensible plan, based on case-studies
This premium is due to the code element aesthetic novelty, and encoding methods
We will offer similar services as the competition, and at a premium cost
Mobile Marketing Association and mLightenment studies indicate spending on mobile recognition, of which QR codes are a primary component, will reach
$364 million in 2015
Top 3 Competitors raised nearly
$100M the past 2 years
KPCB, “QR scans in China increased by
400% in one year
from 2 million scans/month in March 2012 to 9 million per month in March 2013."
Mobile payments to top
$142B by 2019
,
compared with
$67B in 2015,
and we offer a securitized marketing token!
Global PaaS market will grow from
$1.28 billion
in 2013 to
$6.94 billion
in 2018 at a compound annual growth rate (CAGR) of
32.54%
in this period
Market Leaders
Visualead, leader on the brand side with >500,000 accounts
ScanLife and Scan are leaders on the consumer side > 16 million users respectively
Snapchat, Starbucks, Mashang Tao/Alibaba, and other internal uses unknown, but the Dec 2014 acquisition of Scan by Snapchat ($51M) indicates a high number of expected users
3D visual token/pseudo-token Market Segmentation
Security
Marketing
Social
Commerzbank, Starbucks, RSA, Vasco/Cronto ($21M acquisition, 2013)

SnapChat/Scan ($51M acquisition 2015), Lynkware, Facebook
Market Survey:
Competitors
Market Survey:
Services
Competitive Positioning
MetaSepia Token Features
Competitive Technologies Comparison
SaaS/PaaS model
PaaS
SaaS
Liaison
Programs
Analytics
Services
SME Marketing
Authentication
(Business Plan
confidential)
Security
Services
Apps
Support

OffLine
Services
Content
Syndication
Enterprise
Licensing
Graphic Artist
Consultants
Offline
Novelties
Alibaba/Visualead ($7M raised 7/2015), and QR code initiatives at PayPal-Macys, Samsung-Cheil, eTrade, Google, and more than 50% of Fortune 500 Companies
Competitive technologies
MetaSepiaTechnology
1D Bar Codes


2D barcodes; Stacked, QR codes, etc.



Programmed time or event-based tokens (numeric)



RFID.NFC tags Binary readers; authentication only



Cronto 3D RGB matrix
3D Color cyphergram (2D matrix plus color depth = 3D)

Greater information in same space
Shape geometry adds mutual authentication factor
post-issuance reprogrammability of registered app

Intrinsic DNA; color, geometry, data encoding

Scalable in size and shape geometry
Company branding logos can be populated
Read at any image rotation

High security, active architecture, static and dynamic display mode, intrinsic variable entropy tokens

OTP, URL, passcodes, ads/coupons/data/sounds

MetaSepia Protected Novelties
Preferred Partners
Financial
Security
Marketing
Social
Institutional and Venture Capitalists
Keys are never stored on the phone
Not possible to extract key from phone via Trojan horse
Post-issuance reprogrammability
Second security authentication factor
3-D+ Color cyphergrams
(x) (y) (n) 3D matrix
Log (colors-cells)/log (2)
Color cyphergram exceeds typical institution security
Patented variable shape geometry
Intrinsic calibration subfield DNA
Multifactor authentication and signing
TSP Server functionality
AESxxx bit cryptographic generation, auto-push
URLs, file locations, bookmarks, passcodes, crypto-keys, OTP seeds, encoded sounds
Generates user printed color cyphergram upon demand
m2m and p2p transaction inter-device signing
PKI capable
Variable-entropy passcodes
Conclusion
MetaSepia, Inc., believes that its prospects for establishing and rapidly growing a successful business are excellent
Management seeks a relationship with investors and development partners that can help grow the business in a manner which will allow the Company to provide exceptional services to a growing market with great returns
57%
of fortune 500 companies (2014) with QR code initiatives
Mobile Transaction Methodologies
Competitive Positioning
MetaSepia differentiates on
extreme aesthetic capabilities
of our scannable barcode, compared to 25 year-old pre-mobile computing QR codes
MetaSepia makes the code
more compelling and active
on every scan, offline or online!
MetaSepia offers the
same SaaS
services as everyone else, but
at a premium
WWW
Shaped Geometry Token
Visual Token Element Design
Contact
$7M, "A" round
, with 36 months runway, including these milestones:
Shape-geometry engine and SDKs, audio dsp, mobile apps development
8 FTE in Y2, scalable to Y5
Company IP Portfolio
Personal IP Portfolio
All
Cryptomathic
http://www.cryptomathic.com/

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Full transcript