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Nestlé (Malaysia) Berhad

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by

Brenda Leong

on 19 May 2014

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Transcript of Nestlé (Malaysia) Berhad

Nestlé (Malaysia) Berhad
Background of Nestlé Company
* Nestlé Company is a multinational food and beverage company
* Nestlé tagline of “GOOD FOOD, GOOD LIFE”
* Owns over 8500 brands and produce over 10,000 different products


Less variety of chocolate bars offered for consumers

Difficulties to maintain the quality of products
Conclusion
Proposed by:

LEONG LEE HUA (36668)
KHO KHAI LI (36505)
JENNY LEE XIN YEE (36350)
TAN HUEY TING (39019)
CINDY GOH POH HSIN (35808)
Nestlé Kit Kat has limited flavors in Malaysia
Competitors from other chocolate products
- Example: Ferrero Rocher

Proposal to Increase Sales Growth in Nestlé company

Nestlé Malaysia is established since 1912
Biggest HALAL producer
HALAL Centre of Excellence for the Nestlé Group
Provides 12 categories of products such as Nestlé Corn Flakes, Nestlé BLISS, MILO®, KIT KAT® and others

Problems
Less Variety of Chocolate Bars Offered for Consumers
Plastic Issues found in United Kingdom
- Affects the sales of Nestlé’s products in Malaysia
Customers boycotted Kit Kat brand
- Lost customer’s loyalty

Difficulties to Maintain the
Quality of Products


Recommendations
Increase the varieties of Kit Kat in Malaysia
Control the quality of products in the making process

Increase the varieties of Kit Kat in Malaysia
Nestlé Kit Kat in Malaysia can introduce different flavours to satisfy customer’s different taste
Customers are attempt to try new flavour
Level of customer’s satisfaction increase
Boost up the sales of Kit Kat

Control the Quality of Products in the Making Process
Tighten the related laws and regulations to guarantee consumers benefits
Ensure the quality of raw material, process of manufacturing Nestlé products until the distribution of products to supermarket

Expected Outcomes
THREE aspects :
Sales
Budget
Quality

Summary and Actions
“GOOD FOOD, GOOD LIFE”
Provides consumers with nutritious, tasty, high quality and convenient food and beverage choices that can be enjoyed anywhere and anytime
To avoid consumers losing trust and confidence towards our Nestlé products, we should take action to solve the problem
Q&A
Background of the Nestle Company
Problems
Recommendations
Expected Outcomes
Summary and Action
Outline
LEONG LEE HUA (36668)

KHO KHAI LI (36505)
JENNY LEE XIN YEE
(36350)
TAN HUEY TING
(39019)

CINDY GOH POH HSIN
(35808)



Increase the varieties of Kit Kat in Malaysia
Control the quality of products in the making process
Recommendations
Full transcript