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BRAND IDENTITY DEVELOPMENT 2014

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by

Elisabeth Paramita

on 17 March 2014

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Transcript of BRAND IDENTITY DEVELOPMENT 2014

BRAND IDENTITY DEVELOPMENT 2014
So, what's changing?
REPOSITIONING TARGET MARKET
ART ICON: BOW RIBBON
accentuates the girly-ness
ribbon is a symbol of hope & all the little things girls need
color purple
creativity, passion
edginess & romance
girly!
oh this
is so...
V
I
S
U
A
L
S
I
M
A
G
E
S
GOOD VISUAL CONCEPT
ATTENTION
DESIRE
SALES
P
4
s
rice
lace
romotion
roduct
NEW
PRODUCT CATEGORIES
STAFF APPEARANCE
FALL 2014 THEME
moodboard & product plan
after buying
window display
BRAND
IDENTITY
- Logo
- Stationery
- Marketing
- Products&packaging
- Apparel design
- Signage & Displays
LOGO
is to identify
NOT
to explain
STRONG VISUAL PRESENCE
=
LONGETIVITY & LEGACY
i don't want my brand to be a one hit wonder...
-e n d-
Segmentation
15-28 yo
A-C class
Full transcript