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BRAND IDENTITY DEVELOPMENT 2014
Transcript of BRAND IDENTITY DEVELOPMENT 2014
So, what's changing?
REPOSITIONING TARGET MARKET
ART ICON: BOW RIBBON
accentuates the girly-ness
ribbon is a symbol of hope & all the little things girls need
edginess & romance
GOOD VISUAL CONCEPT
FALL 2014 THEME
moodboard & product plan
- Apparel design
- Signage & Displays
is to identify
STRONG VISUAL PRESENCE
LONGETIVITY & LEGACY
i don't want my brand to be a one hit wonder...
-e n d-