Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
McDonalds vs Burger King
Transcript of McDonalds vs Burger King
68 million customers daily.
31000 restaurants. 1940 1954 External Communication Public Communication Image
communication Gains agreement
Informs and guides
Gives and sets examples
Is constant Good communication: DISTRIBUTION CHANNELS Marketing Mix: Product a menu which customers want.
Promotion marketing communications
Place 30,000 local restaurants
46 million people each day MARKETING
AND BRANDING Campaigns: •Space exploration: NASA
•Children's advertising: Ronald McDonald
•Sports awards and honors 23 different slogans in United States advertising. CORPORATE COMMUNICATION
AND STRATEGIES ...Place the customer
experience at the core of all they do.
…Is committed to their people.
…Believes in the McDonald´s System.
…Operates their business ethically.
…Gives back to their communities. McDonalds... About... It is a global chain of hamburger fast-food restaurants.
In the United States it operates under the Burger King Brands title while internationally
it operates under the
Corporation banner. EXTERNAL COMMUNICATION (PUBLIC COMMUNICATION) Image: Logo - traditional king - “the home of the whooper”
Reputation: “Fundación Lazos”
Advertising : “Have it
COMMUNICATION As per rules and regulations of the organization burger king information flows from higher level to lower level. DISTRIBUTION
CHANNELS Product main menu
Promotion “next best move”
Place 11,100 restaurants
AND BRANDING Kids Club: Kid Vid
Wheels CORPORATE COMMUNICATION
AND STRATEGIES The lowest prices possible for its products
Continuously improve its menu.
The unique flame-broiled burgers.
It focuses on the whopper as their signature product. It offers: Gabriela Durán Eduardo Rolon María Jose Beceiro Macarena Garza CORPORATE