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Panda - AIDA presentation

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by

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on 10 January 2013

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Transcript of Panda - AIDA presentation

PANDA Do you think this is a positive commercial or a negative commercial? Question #1 Never say no to Panda (Would you buy this product?) PANDA CHEESE, Arab Dairy
Advance Marketing & Advertising
June 2010
Awards
Not panda
Background Info Type of TV commercial
Online popularity
North America? Medium Establish awareness
Change perception Goal of
Advertisement Maslow's How does this business build its brand? Question #2 ATTENTION
narrative
short
INTREST
funny
bizarre
song A.I.D.A. Formula DESIRE
straightforward
unique
very creative
dark humour
ACTION
staple food
Wal-Mart Hierarchy of Needs Advertisement Humorous
Panda = gentile Safety? Basic biological needs Advertising Unique, separates from competition
Mascot
Slogan More commercials Shubhi Sharma
Full transcript