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Panda - AIDA presentation
Transcript of Panda - AIDA presentation
Advance Marketing & Advertising
Background Info Type of TV commercial
North America? Medium Establish awareness
Change perception Goal of
Advertisement Maslow's How does this business build its brand? Question #2 ATTENTION
song A.I.D.A. Formula DESIRE
Wal-Mart Hierarchy of Needs Advertisement Humorous
Panda = gentile Safety? Basic biological needs Advertising Unique, separates from competition
Slogan More commercials Shubhi Sharma