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Choice to Donate Bone Marrow

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by

Soniajit Kaur

on 7 November 2013

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Transcript of Choice to Donate Bone Marrow

Effective way - convey importance

Develop empathy in young adults for BMD

Create public awarenesss


Birthday Card distribution system

Youths turning 18

Raising awareness of procedures

Card to show nearest donor drive being carried out youths vicinity
BMDP -
Builds & manages donor registry

Searches for matching donors locally & overseas

500 patients have benefitted
Choice to Donate Bone Marrow
Importance of Bone Marrow
Produces blood cells sustaining immune system
Aim of Project
Target Group
Healthy
youths aged 18-25
especially ethnic minorities
Current Measures
Singapores Bone Marrow Donation Programme
Rationale For Choice of Topic

Rise
in transplant requests

Insufficient
donors

Slim
chance for ethnic minority
to find a donor


1) Create Greater Awareness

Why?
Best stem cells

Heal faster

Receivers - higher chance of survival

Have the greatest misconception
1) Match for Life

Match For Life
Drag Tyre Marathon
Ran a Standard Chartered Marathon Dragging 14 kg tyre

Encourage Donors

Raised 100k
Limitations

Minimal influence on public

Limited media coverage - published on BMDP website

Failed to significantly increase donor pool
BMDP -
Marathon Madness
Collaboration with North East CDC

Doubled every donation

Recruited 5000 New Donors

Raised $750000
Limitations
Cannot solely rely on external organisation

Rise in donors pulling out when match has been found

Lack of motivation to stay committed
BMDP-
Six Heroes One Mission
Scaled Mount Everest

Honour loss of friend to leukaemia

Inspire Cancer Patients to Stay Strong
Limitations
Limited media coverage to raise public awareness

Only regular viewers of BMDP website will be aware

Extremely low page views
Our Project
HOPE FOR TOMARROW
THE BONEY MARROWTHON
Objectives
1) Increase awareness amongst ethnic minorities

2) Correct youth's misconceptions

Main Idea
Held in Joo Chiat in conjuction with World Cancer Month
Relay Passes by Religious Places of Worship
Fun Relay Run -
Reach Out to Ethnic Minorities
Approach to Creating Awareness
Participation of religious
leaders & youths from
each spiritual group

Event T-Shirt addresses
misconceptions & myths
on bone marrow donation
T-Shirt Design
Marrowthon Proposal
Start & End at i12 Katong

End with recruitment drives

Booths set up by BMDP
Improvements to Limitations - Narrow Roads
Send youth in groups of 10

Employ road marshals

Emphasize importance of donations

Put up signages to alert participants
Opportunities
Reach out to target group

Spread message of new procedure through education

Increase awareness
Limitations
Youth Meet
Annual non-residential day camp

Bonding session for youth

Increasing literacy & dispelling myths
Raising Awareness
Garner publicity

Popular media personalities to help garner attention

Expand donor pool
Advantages
Good platform for youths to socialise & exchange idealogy on BMT

Advocate voluntary bone marrow donations

Garner support of youths

Limitations

Costly to air radio advertisements

Too boring for the youths

How to convice personalities to help us
YOUTH SHARE
Encourage more youth to join register

Educate youth - Introduce PSCT procedure
Objectives
Drives In Schools

Held on Total Defence Day

Collaboration - SRC's Blood Donation Drive

Foster social responsibility within youths
Schools Marketing Strategy
Posters, banners about procedure

Successes of Youth Share

Enable youth donors to become role models

Correct misconceptions

Increase awareness of new pain-reduced procedures
Limitations
Youth may not meet medical guidelines

Youth may be more susceptible to pain

Students who sign up under peer pressure may not be committed
Improvements to Limitations
Increase students' committment

Those who back out will have to pay cost of tissue typing
BIRTHDAY CARD PROMOTION
SUCCESSES
Limitations
Youth may be reluctant to join club

Reason: no time and useless

Does not help in their grades

Improvements to Limitations
Highlighting importance to students

Incorporate BMYDC cause through talks in schools
CONCLUSION
Hence we aim to educate the healthy young individuals within our population to be influenced in their choice to donate bone marrow.
Q & A SESSION
2) Correcting Misconceptions
2) Tyre Marathon
3) Marathon Madness
4) Six Heroes One Misson
Improvements to Limitations
Hold attractive dance & singing competitions

Held during Holiday
Survey Results

Increase youth's literacy

Increase donor pool
Time & cost effective

Increase youth donor pool - through peer pressure
Successes of Drives
BMYDC
Increase bone marrow donor pool
Youth Share
Shortage in Ethnic Minorities
Even
greater
problem
Odds of finding a match - 1 in 50000
Youths are more likely to accept ideas about bone marrow donation
Ethnic Minorities

Youth
Meet
Youth
Give
Youth
Run
Conclusion

Limitations
Overall
Successes
Attractive
Innovative
Limitations
Lack of Publicity
Limitations
Failed to educate public on importance of shortage of
bone marrow
Limitations
Failed to educate public on pain-reduced procedures
Improvements to Limitations - Unwilling youths
A
pproach religious youth leaders

A
llay fears

A
ppeal to participants' empathy
Generate interest
Hair For Hope 2013
What was covered:
By Rachel
What was covered:
By Stacy
What was covered:
By Sonia
BMDP -
Roads in Joo Chiat are narrow

Youth participants may be unwilling to become donors
What was covered:
By Sinchita
THANK YOU FOR YOUR KIND ATTENTION
TP 133
"To Give Or Not To Give, The Choice Is In Your Hands"

Adapting the Words of Shakespeare :
Full transcript