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Copy of Coachella Presentation

For Elective :-)
by

Sacha Baba

on 18 November 2015

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Transcript of Copy of Coachella Presentation

WHERE
WHEN
It's a three day event,
established every year in third or fourth weekend of April.
WHY
HOW
Estimated budget is around $500,000 to $1,000,000 every year.
WHO
Crowd and the performers.
HOW MANY
579,000
: 2014 attendance over two weeknds
191
: Number of performers in 2015
3.5 M
: Tweets of first week-end of Coachella
$375
: Price of a 2015 general-admission ticket
$7
: Price of a small Heineken
$2
: Price of bottled water
Social Media
Coachella uses social to spread the word and create hype around the popular music fiesta extravaganza before, during and after the event.

Website, Twitter, Facebook, Google+, YouTube, Instagram, Tumblr, Foursquare , Mobile Apps, Email Newsletter.

Coachella create a mobile app :

To centralize all logistical information and push vital notifications to attendees' devices. If your event has several performances or presentations taking place simultaneously, simplify the experience by allowing attendees to create their own custom schedule.
The 1st festival was held in October, 1991
COACHELLA 2015
TRAILER
2013
2014
2015


The tradition of festivals is very old. As old as music itlsef.
Music have evolved since then, but the essence of escaping from our busy, our urban lives to a retreat alternative community centered on the appreciation for music, art and self-expression has remained the same.

Coachella is painted by all its people, who bring their own artistic flair to the festival. Bohemian fashion and attitudes rule free of boundaries and constraints.

You feel comfortable knowing that everyone else around you is released and uninhibited, giving a vibe that signal we are all together celebrating.
Spirit and Tradition
Data
Internal process

Coachella is possibly one of the biggest influencers in music
.
They present a list of artists who they have deemed worthy of attention and media
+ Smaller artists play in the same venue as large, iconic musicians, shoving them into the public-eye.
Because of the massive amount of people that attend this festival, these artists can be propelled into extreme
popularity.

Blogs, and music-lovers now look to these new-age, live influencers like Coachella for the next big sound.
Most people celebrate it by expressing their freedom through their clothes.
Every aspect of Coachella, including the people, is art.
1,178,213 likes
1,700 talking about

Followers: 557K
Followers: 397,601
APP
Coachella's line up

has consistently brought together artists from across all genres to play in one setting.
Both big and small names play side by side, giving festival-goers a wide pool to discover unfamiliar artists, new genres or revisit favorite ones.

Sounds like a hands-on radio experience?! Maybe..
Familiar Headliners
Less familiar but still noteable bands
Electronic/Alternative!
Rock!
Heavy/Hardcore!!
Check out the diverse collection of artists...
These artists pull different crowds of people who end up mixing at the event!
For people who love old pop/rock...
Hipster folks
Younger 90s/teen generation
The esthic and vibe of Coachella enhances the reception of the artists.
It becomes a wonderland of art, music and food where one can "find" connections to old or new artist through a positive, engaging environment. A good environment to listen to music = a more positive feeling towards the music, inceasing your feelings.
Artist-made installations bring a sense of exclusivity
Good food keeps visitors happy and more willing to spend more energy watching more artists.
Coachella has become the influencer for the millenials and has garnered one of the largest followings as a festival.
The Coachella Valley Music and Arts Festival is a three day festival that features many music genres, including rock, indie, hip hop, and electronic music, as well sculpture, food, art and culture. The festival showcases popular and established musical artists, as well as emerging artists and reunited groups.
It is held at the Empire Polo Club in the desert of Indio, California in the famous Empire's Coachella Valley.
WHAT
With a lineup that included AC/DC, Alabama Shakes, Jack White, The Weeknd, and Drake, Coachella grossed a staggering
$84,264,264
in ticket sales from a total of
198,000 tickets sold
, both
records
. (2015)
Thank you for your attention !


Coachella
Full transcript