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Content Curation: the Why & the How

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Tsisana Palmer

on 6 July 2014

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Transcript of Content Curation: the Why & the How

Have You Ever Tried to Drink from a Fire Hydrant ?
Just think about it:

How MUCH water would be wasted?

How LITTLE water would be actually used?

How MUCH time would it take to get rid of the thirst?

but above all...

How DIFFICULT it would be not to drawn!
The Solution?

Hopefully NOT!
Our Reality
16 Strategies:
#1 Purpose
Have a clearly defined purpose for your curated collection with an audience in mind.
“Decide on a goal for curating content – why are you doing it?” (Hyde, 2012).

# 2 Structure

Curation is not simply aggregation. There must be structure, order, and organization for a curated collection.
“Anyone can collect links, and algorithms can aggregate. But only trained editors have the skills to select and collect the best information and build a loyal audience” (Briggs, 2010, p. 83).

#3 Plan
Plan your curated collection for sharing
“Use of curation tools is social and will connect us to the ideas of others and help build our PLNs”
(Oxnevad, 2012).

#4 Choose Your Topic

While any topic is suitable for curation, one must have a mindful approach and be selective
“Make sure it is linked to your goal or brand” (Hyde, 2012).
# 6 Delve Deeper
Once the best content is identified, it must be thoroughly read.
“Read the best content in depth” (Hyde, 2012).
#7 Do not (just) classify. Connect!

Instead of classifying the objects, ensure that the collection enhances users’ understanding of the theme or question.
“In order to have value-added benefits to curating information, the collector needs to move beyond just classifying the objects under a certain theme to deeper thinking through synthesis and evaluation of the collected items. How are they connected? What does the act of collecting add to understanding of the question at hand”? (White, N. 2012).
#8 Think “Digital”
#5 Relevant
Find relevant info and content. This can be done by setting up a personal learning network (PLN) and combining resources.
“How you gather, manage, and use information will determine whether you win or lose.” (Gates, 1999)

#9 Evaluate the Tools
Think beyond “Text-based media”; Video and Images should be a part of your curated content
“Upon the launch of Pinterest, video and image sharing have become one of the most important activities online.” (Mark, 2012).
Learn about new tools in order to provide high-quality content preservation
“Current digital curation students need to learn how to learn about new tools (both software applications and systems), how best to use the tools as part of a normal problem-solving routine in the management of digital collections, and how these tools can be used to support core archival values, such as provenance and authenticity, and core curation functions, such as preservation.” (Yakel, et al, 2011).
#10 Create Content

In order to successfully organize the information in a way that it may be understood, content that presents the information needs to be created
“It’s critical to create a content experience with purpose, that is consistent and contextual. This helps to assert your brand’s authority, establishes relationships with your audience, and secures a return visit based on your content’s value. The content strategist-as-curator is the one who makes this happen. “ (Scime, 2009)
#11 Quality over Quantity

Information must be useful to the learners and the instructors. It must have value. It’s better to have a small amount of precise, pertinent information than to have a mountain of irrelevant material.
“Choose quality over quantity. More words don’t necessarily more information. More articles don’t necessarily mean more meaningful content. Quality should be your top priority. One high-quality, well thought-post blog post per week will be more effective at generating traffic and value for your readers, over mediocre daily blog posts” (Bird, 2014).
# 12 Share your Content

The creation of a curation community is dependent on the amount of content available. Making your content available by sharing it is crucial.
“We envision a successful model for a content curation community as one that is based on a hybrid structure, where professional scientists collaborate with citizen scientists, with the assistance of professional information specialists, all committed to the same idea of open-access content curation” (Rotman, 2012)
# 13 Use Multiple Sources

Using multiple sources strengthens the validity of the data being shared, and keeps the topic(s) fresh.
“If you consistently curate content from one or two sources, then readers may just go straight to those sources instead of coming to you. The value you bring as a curator is in identifying relevant content from a variety of reputable sources, some readers have likely heard of and some that may be brand new to them. Read widely to ensure that you’re sharing the best of the best” (How Curations Fit, 2013).
# 14 Personalize

Curated information must be more than regurgitation of someone else’s work. It should be personalized to include data analysis, for example.
“Simply republishing content is content aggregation not content curation. You need to add your own perspectives and context to the curation process. You might provide a historic view on trends, compare new content to older articles, etc” (Rayson 2014).

# 15 Credit Sources
“Always credit your sources, just like old-fashioned referencing. Plagiarism isn’t any more acceptable online than in a university thesis” (Hyde, 2012).

“Ideas spark other ideas. Attribution lets us give back credit to those who have enriched us creatively and intellectually by exposing us to ideas and content upon which we build our own” (Curator’s Code, 2014).

# 16 Track Engagement

Keep track of the responses to the content/data that was shared. This way the content can be improved and distributed in more effective ways.
“We advise both newcomers and digital experts: your data are the center of the universe, so you keep your eye on them, as you bring tools in and out of your digital toolbox” (Lambert & Frisch, 2013)
Bird, M. (2014). 13 content marketing tips. Retrieved from http://socialgarden.com.au/content-marketing/13-content-marketing-tips/.

Briggs, M. (2010). Journalism next: A practical guide to digital reporting and publishing. Washington, D.C: CQ Press.

Cohen, L., Manion, L., & Morrison, K. (2005). Chapter 7: Historical Research. Research Methods in Education (5 ed., ). London and New York: Taylor & Francis Group. Retrieved from

Curator’s Code. (2014). Overview: Why attribute? Retrieved from http://www.curatorscode.org/.

Deshpande, P. (2013). Is your content curation ethical? A ten-step checklist. http://contentmarketinginstitute.com/2013/11/ethical-content-curation-checklist/. Retrieved ,

Gates, Bill. (1999). Bill Gates Quotes. http://www.quoteswise.com/bill-gates-quotes-20.html

How curation fits into your marketing mix part 2: 8 tips for successful content curation. 2013. Retrieved from http://blog.hootsuite.com/successful-content-curation/.

Hyde, J. (2012). Send in the humans: Content curation for beginners. Retrieved from http://justinehyde.tumblr.com/post/28470362365/send-in-the-humans-content-curation-for-beginners.

Jain, N. (2013). Spotlight on content curations: Best practices tool, and how do with right. Retrieved from http://moz.com/ugc/the-spotlight-on-the-content-curation-best-practices-tools-and-how-to-do-it-right.

Kanter, B. (2011). Content curation primer. Retrieved from http://www.bethkanter.org/content-curation-101/.

Lambert, D., & Frisch, M. (December 01, 2013). Digital curation through information cartography: A commentary on oral history in the digital age from a content management point of view. Oral History Review, 40, 1, 135-153.

Oxnevad, S. (2012). 3 free cool tools to curate content. Getting Smart. Retrieved from http://gettingsmart.com/2012/08/3-free-cool-tools-curate-content/.

Rayson, S. (January 04, 2014). Content curation - top ten tips. Retrieved from http://buzzsumo.com/blog/content-curation-10-top-tips/.

Rotman, D., Procita, K., Hansen, D., Sims, P. C., & Preece, J. (June 01, 2012). Supporting content curation communities: The case of the Encyclopedia of Life. Journal of the American Society for Information Science and Technology, 63, 6, 1092-1107.

Scime, E. (2009, December 8). The Content Strategist as Digital Curator. A List Apart The Full. Retrieved July 3, 2014, from http://alistapart.com/article/content-strategist-as-digital-curator

White, N. (2012). Understanding content curation. Retrieved from http://d20innovation.d20blogs.org/2012/07/07/understanding-content-curation/.

58+ Content Curation Tools Resource – Awesome for Marketers, Bloggers, Educators and Students. (2012). Retrieved from: http://www.webbythoughts.com/content-curation-tools-resource/.

Yakel, E., Conway, P., Hedstrom, M., & Wallace, D. (2011). Digital curation for digital natives. Journal of Education for Library and Information Science, 52(1), 23-31. Retrieved from http://search.proquest.com/docview/848497172?accountid=9649.

Content Curation: the Why & the How

by Matt Hoge, Missy Mott, David Mulder, & Tsisana Palmer
Boise State University
but not without a strategy!
Full transcript