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FLOWER COMPANY

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Prezi Prezi

on 4 December 2012

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Transcript of FLOWER COMPANY

Farm Direct Flowers FLOWER COMPANY PRODUCTS & SERVICES Fresh cut flowers wholesale
Ready made bouquets
Bulk flowers at store
Flower arrangements at store
Bulk flowers online
Flower arrangements online
Florist training (online videos) Topic 2 Topic 3 BRAINSTORMING Sell flowers in Qatar Set up a showroom Ready made products for final customer Approach flower importers Approach Event planners MEETING IN CHIA
OCT 2012 S W O T FORMING A NEW COMPANY INITIAL INVESTMENT COMPANY NAME? SLOGAN Sell roses, carnations and alstroemerias GCC (UAE, QATAR, SAUDIA, KUWAIT...) Bouquets Free Samples Logistics Company formation in Qatar STRENGTHS Business background of partners

Business expertise of David

Flores El Moral history and tradition

Knowledge of local market (GCC)

Low Cost of operation

Flower Farm already in operation WEAKNESSES 4 Years late in the GCC market

Small market (Qatar, major importer 5000 roses a week only)

Strong International Competition specially from Ecuador and Kenya

High cost of forming a company in Qatar

New to the country as Fresh Flower Company

Knowledge of the business only by one of the partners OPPORTUNITIES THREATS Currency fluctuation COP/USD

If we incorporate in Qatar 51% of new company will be on foreign hands (would not happen if we set up operations in Dubai Free zone)

Global economic slowdown

Lack of demand for flowers among local citizens

Little knowledge of local fresh flower market

Lack of expertise in importing perishable goods to Qatar High growth in GCC, in turn growing demand for flowers

Large amount of population is from western origin

Highest per-capita income in the world

Large demand of fresh cut flowers from institutions

Weddings in the GCC are huge events large demand of flowers

Large margins in bulk market LOCATION
OFFICES
ADDRESSES
PHONE NUMBERS
FAX
EMAIL
web page COMPANY STRUCTURE We need an address in the US and other in Colombia (telephones and fax numbers) NEW BRAND 33.33% shares FLORIDA OR DELAWARE COMPANY COMPANY FORMATION COST COMPANY BRAND CREATION INCORPORATION AND FIRST YEAR OPERATION IN USA................USD 4,000 LOGO, WEB DESIGN, BUSINESS CARDS, ETC
...............................USD 800 WE NEED A TRADEMARK LAWYER TO HELP US OBTAINING TRADEMARK FOR OUR BRAND cost ??? formation only USD 520
Virtual office USD 2400
Bank Account USD 400 QATAR COLOMBIA
Full transcript