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AFP TechKnow: Plug In! Hardwiring Relationships with Social Media

Originally presented at the inaugural AFP TechKnow Conference, June 2012. Update Presentation Here: http://prezi.com/cem4t4gn99jz/plug-in-social-media-for-nonprofits/
by

GoalBusters Consulting

on 2 May 2016

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Transcript of AFP TechKnow: Plug In! Hardwiring Relationships with Social Media

Plug In!
Hardwiring Relationships
with Social Media

Jim Anderson, CFRE @goalbustersjim
Alice Ferris, ACFRE @aliceferris
GoalBusters.net @goalbusters

@goalbustersjim @aliceferris
GoalBusters
blog.goalbusters.com
jim.anderson@goalbusters.net
alice.ferris@goalbusters.net
goalbusters.net
Social Media Myths
Social media is
cheap
Social media is
fast
Social media is
viral
Social media is
hard to measure
Social media is
hard to do
Social media is
just for kids
Social media is
optional
www.quantcast.com
Building Community
How do you manage?
Prioritize
Set boundaries
Delegate (within reason)
Automate
Who do you want to talk to?
Which tool speaks to that group?
What do they want to hear from you?
How does that engagement help you?
Visuals engage
Guerrilla Marketing
Foodspotting
Google Maps
People have relationships with us before they ever meet us.
Inform, Entertain, Provide opportunity
Remove barriers to participation
Make them a part of the story
"Virtual porch"
FREE!
Swarm
Foursquare
Full transcript