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Apple

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by

Anna Matosyan

on 1 April 2015

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Transcript of Apple

Apple
Anna Matosyan
About Apple
P product
P price
P promotion
P place
P personnel
Index

American multinational company
Headquertered in Cupertino, California
Founded on 1st april 1976 by S. Jobs, S. Wozniak, R. Wayne
Value of company 700 billion $
Almost 73000 employees
Apple
larger and thinner
retina HD display
iOS 8 operating system
High segmentation
Competitors
iPhone
production costs=70$
Customer price= from 615
P price
P promotion
The promotion is the customer
P Place
Designed in California
Made in China
Selling in the whole world
P Personnel
About 73000 employees
Different departments
Employees with right skills and professionalism
The End
Full transcript