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Create your company from out of this world

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by

Àlex Rodríguez Bacardit

on 25 March 2016

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Transcript of Create your company from out of this world

We are MarsBased
We are a consulting company with start-up DNA
Dude, this sux!
Didn't have the means to sell products

Didn't know marketing

Didn't have contacts nor investment
Talk to me, babe
Sharing is caring

Ideas are worth 0$

No one will steal your idea

People will give you feedback
Pay it forward
Prepare your business to sky-rocket
Hola hola!
Co-founder of @MarsBased
Director of @StartupGrindBCN
Tweet 'hi' -> @lexrodba
Everybody talks about being an entrepreneur and creating companies...
... while others are entrepreneurs
and create companies.
-> They say
what
they do
-> They say
how
they do it
We develop applications
Don't start a company without...
Money

A 'Big brother'

High profile contacts
Unless you want to end up in...
PLANET FAIL
Uncommitted, unaligned,
undefined, unresponsive,
etc.

Y U DO THIS???????
Acció.cat
No monetization
Needed high early adoption
Woliva
Ahead of its time
No customers
Couldn't sell it from home
Cookin.me
Cookbooth came out
Opensourced the alpha version
... but we knew how to make apps
Lean start-up: Pivot
March 2013:
Rebranding
December 2013:
Trip to SF
February 2014:
Turned into a consulting company
Pay it forward
We've been helped

We are helping

StartupCircle
Think big
Actually, not that big: MVP

Global or local? Get advise

Expect the worst, prepare for the best
Focus, focus and then some
Don't multitask
The more hats, the less credibility
Focus drives the team together

Is this helping me succeed?
No: F*ck it.
Yes: Try to merge it.
Just Do It
Want a team? Try this:
Developer
Sales
MFIC

Sell MVP while it's being built

Bootstrapping, no investment
(Not yet)
Sales from day one
Kick your sales guy out of the cave...

... and lock him out.

(Feed him from time to time)
You need:
Business cards.
Elevator pitch.
Dress accordingly.
These help:
Evangelists
Good content
A website
Be your own company
Corporate values

Communicate accordingly

Learn to say NO
What if you fail?
Learn from that

Never give up

Share with others
Failure
Success
Contacts
And most of all, whatever you do
Have. Fucking. Fun.
Today's talk
Full transcript