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Rhetoric & Writing

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by

John Medaille

on 15 November 2016

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Transcript of Rhetoric & Writing

What Do You Find Persuasive?
What changed your mind?
The Persuasive Essay
Three Major Tasks
Judgment
Contending ideas
DIALECTICS
A process
Complexity
Weighing evidence
Dialectic
Definition
A method of resolving disputes through reasoned argument
synthesis
refutation
Outcomes:
Thesis & Antithesis
Methodical
"Dialogic"
Dialectic & Debate
Differ in goals
Debate aims at "winning"
Dialectic aims at truth
Debate is part of rhetoric
Method
Answers to objections
Question
Objections to the thesis
(listening)
Thesis
Explication
Judgment
Informed opinion
Deserves respect
Weighing evidence
Evaluating sources
Rhetoric
Definition
or persuade.
The use of discourse, spoken or written...
To inform,
motivate,
Elements
Delivery
Discovery
Arrangement
Style
Memory
Arguments
Logos
Pathos
Ethos
Not "logic" exactly
Necessary, but not sufficient
A rational account of something
"-ology"
Audience
Root of "ethics" and "ethnic"
An appeal to shared values & norms
Speaker
"feel as I feel"
An appeal to shared feelings
Logos persuades...
but only feelings motivate
Not only...
"Think as I think...
& Dialectics
Proper order
Advertising
Rhetoric without Dialectic:
Proper relationship
Dialectic before debate
PowerPoint(less)
The major rhetorical tool of business
Learn rhetoric!
Most are appalling
Composition
ἱστορία
Definition
Story-telling: a narrative
How to do this?
Assemble parts into a "whole"
Proper relationship of parts:whole
The Story
Protagonist
The Essay
Thesis
Mistakes
Antagonist
Conclusion
Analysis
Critique
Antithesis
Good writing is good thinking
A life skill
Self-knowledge
A process:
"Data"?
Logic?
Values?
Ethics?
A good story?
Judgment
Persuasion
Narrative
Narrative
Must assemble parts into a whole
COMPOSITION
Seeing elements in relation to each other
The result resembles a story
Constructing arguments
Author::Audience
Persuasion
"Buy-in"
RHETORIC
Growth & awareness
Need the five steps
Propaganda
Action
Resolution
Climax
ἱστορία
Don't lead with the conclusion
Straw-man argument
Let ideas speak for themselves
Special pleading
Consider all the arguments
Composition
Rhetoric
Dialectic
Style
Resolution
Climax
Action
Antagonist
Protagonist
A Story is always more interesting than a lecture
It will change the way you think
If you think in terms of "telling a story"
It will change the way you write
The Alternative to Good Writing
Full transcript