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Audi AG

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Betül sgtL

on 10 June 2014

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Transcript of Audi AG

One of the
most successful
company in manufacturing cars as well as exclusive service in premium sector.
Audi Company structure
Concern and significant subsidiaries
Ingolstadt
" You should have five rings in your life;
One wedding ring and four
Audi
-rings."
Thank you for your attention
International affiliated companies
Facts and Figures
Company-wide environmental
protection

great value on protecting the environment
maximizing efficiency
conserving natural resources
We live responsibility
(concern headquarter)
technical development
sales administration
a large part of the production
Neckarsulm
Headquarter of quattro GmbH,
subcompany of AUDI AG
AUDI BRUSSELS S.A./N.V.
China (Changchun)
Joint-Venture-Company FAW-Volkswagen Automotive Company, Ltd.
A4 L and A6 L
Discover the future right now!
2013
achievement of all-time best
with 1.575.480 deliveries
Audi’s three
main
international markets
China
21,1 %
USA
13,5 %
Great Britain
14,9 %
most profitable manufacturer in the automotive industry worldwide
Turnover
49.880 mio. Euros (2013)
1990
2020
-30%
Co2
Belgium(Brussels)
VOLKSWAGEN SLOVAKIA, a.s.
SUV-models Q7/Q3
Slovakia (Bratislava)
AUDI HUNGARIA MOTOR Kft.
Hungary
to remain competitive,
to delight its customers,
to protect the environment and a future worth living for future generations


Sustainable
in order
5
product responsibility
environmental protection
responsibility to employees
responsibility to society
responsible operations
1932
1965
1980
future
?

History
once
upon
a time ..

..rebirth
the first 4-door car
How will be the next car in the
Marketing strategies and Competitors
Being
innovative
and
future-oriented

by endowed professorhips at the Research and Technology Department
Marketing strategies
With the one of the
most modern Wind Tunnel Centre
in the world
Do you know any main competitors?
overview
Audi Company structure
Concern and significant subsidiaries
History
International affiliated companies
Facts and Figures
Marketing strategies and Competitors
Company-wide environmental protection
Responsibility
overwiew
Audi Company structure
Concern and significant subsidiaries
History
International affiliated companies
Facts and Figures
Marketing strategies and Competitors
Company-wide environmental protection
Responsibility
overview
Audi Company structure
Concern and significant subsidiaries
History
International affiliated companies
Facts and Figures
Marketing strategies and Competitors
Company-wide environmental protection
Responsibility
The four rings symbolise the merger of four automobile manufacturers:
Audi, DKW, Horch and Wanderer


August Horch
established the motor vehicle company known as Horch & Cie. Motorwagenwerke
1899
70,000 Employees
Full transcript