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West Pierce Street Strategic Plan

This presentation details efforts by UW-Milwaukee Urban Planning graduate students and Layton Boulevard West Neighbors in developing a vision for the future of Pierce Street. This project was completed in spring 2013 for Applied Planning Workshop.

Jason Tilidetzke

on 27 June 2013

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Transcript of West Pierce Street Strategic Plan

1. Planning Process
Layton Boulevard West Neighbors
Pierce Street is undergoing extensive changes:
The Pierce Street Corridor
West Pierce Street Strategic Plan
Applied Planning Workshop '13
Public Participation Meeting
Core Goals
Objective 1: Arlington Heights Park
Objective 3: Vacant Properties
Objective 4: Connections to the Neighborhood
Objective 5: Streetscape
Area B
Arlington Heights Park & 35th Street Viaduct
Primary Observations
Area D
Area E:
Eastern Gateway

Primary Observations
Larger commercial uses
Denser housing
Barriers to access
Parking on street
Narrow Right-of-Way
Seven parcels in focus area, two vacant or underutilized
Four industrial users
MP Iding is largest owner (3 parcels, 4 buildings)
Dave's Welding
B&B Pallets
Signs of deferred maintenance, wear & tear, graffiti
Short-Term: Public Garden Space
Identify and evaluate for future uses
"Triage" (Prioritize attention on certain vacancies first)

Incorporate public priorities into proposals:

"Green" elements

"Public Health/Wellness"-focused initiatives

Create public space for public art
April 16th, 2013 at Urban Ecology Center
Presented goals of Pierce Street Strategic Plan
Received critical public input towards creating the strategic plan
Improve pedestrian, bicycle, and vehicular safety and accessibility
Improve street terrace

Calm traffic

Maintain heavy-truck accessibility

Redesign intersection of Shea & Pierce
Connect the Pierce Street Corridor to...
...the greater economy
...nearby green space
...surrounding neighborhoods
Several issues can be resolved by increasing awareness of various programs:

City of Milwaukee facade grant program
MMSD stormwater grants
Neighborhood watch programs
Community events

Neighborhood task forces can aid with:

Vacant lot issues
Collaboration among businesses
Use existing codes and tools to create order
Assemble irregular land parcels violating code
Assemble Task Force to determine appropriate future uses
VFW Building
Vacant parcels
But Pierce Street lacked a strategic plan
Our group's objective to help create a Strategic Plan was partially built from the following efforts:
Near South Side Plan
LBWN Quality of Life Plan
Various Design Charrettes
Public participation meeting at Urban Ecology Center
Main Objectives
Arlington Heights Park
Identify Opportunities & Resources for Improvements
Vacant Properties
Neighborhood Connections
Planning Areas
Western Gateway (39th & National)
Arlington Heights Park
Industrial Transition Area
Nob Hill Area
Eastern Gateway (Layton & Pierce)
Expand use of sustainable practices
Encourage improvement of aesthetic, social and ecological value of surface lots
Porous Pavement
Rain Gardens
Improve primary neighborhood shopping district
Strengthen gateway by promoting mixed-use development with new Urbanist design principles
Primary Observations:
Accessibility & Visibility Issues
Primary Observations
Improve Accessibility & Organize the Space
Remove fencing
Terrace the edge of the park
Reconfigure Parking
Activate the space regularly
Update & Add Amenities
Additional: Lighting
Garbage Cans
Bike Racks
Public Art / Murals

New: Exercise Equipment

Update: Playground Equipment
Screening & Landscaping
Programming Suggestions:

Flea Markets
Farmers Markets
Movie Nights
Youth Sports
Boot Camps
Musical & Theatrical Performances
"Eastern Gateway"
"Nob Hill" Area
National Avenue
Menomonee Valley Industrial Center
3. Planning Areas
A: Western Gateway
B: Arlington Heights Park
C: Industrial Transition
D: "Nob Hill" Area
E: Eastern Gateway
4. Programming Proposals

2. Four Main Objectives
Example of Screening / Landscaping Improvements
Historic Layton
"Nob Hill" Area
Objective 2: Identify opportunities & resources for improvements


Accessibility & Visibility

"Activate" public spaces

Community Desires
"Green" Elements
Focus on "low-maintenance" Design Options

Vacant Lot
Fencing or Screening
Terrace Plantings
Reuse vacant lot & incorporate sustainable practices
Plant Grass, Install Garden Plots (short-term)
Commercial Greenhouse (longer-term)
Strengthen neighborhood identity; improve building quality and appearance
General Improvements
Rebuild sidewalk & terrace
Improve building façade
Erect signage
Install gates, fencing
Security Gates
3220 West Pierce
Primary Observations:
#1: "Nob Hill" residents are the most isolated from Menomonee Valley green space.
Mitchell Park Pedestrian Bridge
32nd St. Dead End
Urban Ecology Center
(7 blocks west)
(10 blocks east)
Underutilized & Unattractive
Lack of Attractions
& Amenities
Minimal Landscaping
#2: The Nob Hill intersection itself creates disorder.
Goals & Strategies
(Too close to each other
for snow plows to get through)
(Truck Damage)
Goal: Improve Traffic Safety
Strategies for Nob Hill Intersection:
Create clear pedestrian crossing markings
Dead End Signage for 32nd St.
Eliminate two parking spots on Shea Ave
Move median to allow easier truck access to/from industrial parcels
Redesign right-turn lane(s) to make less ambiguous
Improve public spaces

Identify uses for vacant properties

Develop connectivity strategies

Establish a new streetscape plan
Planning Area A:
Western Gateway
Primary Observations
Short-Term: Community Art on Fence
Numerous vacant buildings

An unattractive, forgettable entrance

Current state of built environment makes gateway unfeasible
Lack of pedestrian-friendly infrastructure
No appropriate signage

Tremendous potential

Gateway Signage & Crosswalk
Create visually-appealing and safe entrance to Pierce Street
Install community art along fencing
Create digitally interactive way-finding signage system
Make the main intersection - National & S 39th St. - friendlier to pedestrians and bicycles
Street crosswalks & signage
Bike markings
Attract businesses to vacant and under-utilized properties
Vacant Properties
Market and promote current properties
Similar to Menomonee Valley Industrial Center
Continue redevelopment programs conducted by LBWN
Commercial space business competition
Identify short-term alternative uses for vacancies
"Wellness/Public Health"
Temporary Art Space workshops
Connect funding programs to potential buyers
Create business owner and stakeholder taskforce
S 39th St Entrance
The Strategic Plan will:
Create a safer street for everyone

Activate Arlington Heights Park and 35th Street Viaduct

Create a vision for vacant properties

Attract residents and visitors to experience Pierce Street
Industrial Transition
Primary Observations:
#3: The 4 "landlocked" parcels are the key to the area.
(4 "landlocked" parcels)
Example of Short-Term Solution - Easement to Land
Short term: Pedestrian & Bike Friendly Improvements at S 39th St Intersection
UWM Graduate Planning Students
Tim Cotter
Fernando Jose Moreno
Jacob Peliska
Jason Tilidetzke
Alison Van Dyk

Significant investments
New businesses and infrastructure
Demographic shifts
35th St Viaduct
Three Bridges Park
Example of Infrastructure for Public Engagement
Before After
Long-Term: Greenhouse
Promote more inviting uses and greenery for empty spaces
Occupy Empty Spaces
Occupy irregular spaces with greenery
Install appropriate lighting to reduce dark corners
Create interaction between individual and space
Support green-type initiatives for businesses
Example of General Improvements to Industrial Transition Area
Before After
Example of Occupying Empty Spaces in Industrial Transition Area
Example of Improved Connection to Neighborhood with Pedestrian and Bike-friendly Streetscape
Example of Long-term Goal of Improving Neighborhood Shopping District
Example of Improving Public Parking Space
Before After
Before After
Example of General Improvements to Nob Hill Area Parking Lot
Example for Redevelopment of Vacant/Under-Utilized Property for Multifamily
Example of Improvements to Western Gateway Area
Before After
Before After
Full transcript