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Virtual Coffee Shop

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by

Crystal Li

on 10 December 2013

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Transcript of Virtual Coffee Shop

Conclusion
Virtual Coffee Shop
Team members
Ben Niu
Mystery Shopping
Questionnaire
Location:
Library
Introduction
This presentation is going to talk about:
Thank you :)
Do you have any question?
Our survey
Aims
to find out how the perfect coffee shop
which matched the expectation
to UCLan students looks like
Methods
Mystery Shopping
Questionnaire
Mystery
Shoppers
Ben
1. 22/10 ~ 10:15 a.m.
Crystal
1. 29/10 ~ 01:45 p.m.
Ronald
Nero Cafe
1. 30/10 ~ 15:40 p.m.
2. 02/11 ~ 11:20 a.m.
Hiu Ying Li, Crystal
Yuan Zheng, Genova
Yiu Sing Chan, Ronald
Our team members
The aims of this project
The methods we used
The results we found
Present the new coffee shop
2. 24/10 ~ 16:10 p.m.
[Greenbank Cafe]
The Coffee Shop
2. 01/11 ~ 10:00 a.m.
details are coming soon...
Why we used these?
The best way to know what are the target market - students needs is ask their opinions!!
How we can get
the first hand research?
be mystery shoppers!!
Interviewees:
40 students
Date:
29/10/2013

Main findings:
App for smartphone
link to the university accounts (could make payment)
order in advance
reduce the waiting time
avoid the problem of steam of people in store
check out the information about the coffee shop,
such as the menu, promotion, opening time and so on
Location + open 24 hours
located nearby library
suit for the students who study in the library
beverages and foods for whole day even at midnight
convenient for accommodation students
Facility
Computers and laptop
Games room
Activities

Themed coffee shop
movie theme, named " action cafe "
delivery within campus
save both coffee shop and consumers lots of time
15 pounds above customers will get free delivery
provide more part time jobs for students
Our questionnaire
This is how our questionnaire looks like,
for more clear, please turn to p.8
portfolio
appendix B
(charts)
Want to see the survey clearly?
Please turn to p.5 of our portfolio.
Genova
Starbucks Coffee
decoration
type of food
1. 06/11 ~ 01:00 p.m.
2. 13/11 ~ 08:45 a.m.
Promotion
first floor
second floor
Full transcript