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Shenandoah Valley: Bicycle Tourism By the Numbers

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Virginia Sullivan

on 26 May 2015

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Transcript of Shenandoah Valley: Bicycle Tourism By the Numbers

Defining Target: Bicycle Tourism
Bicycle Tourism by the Numbers
Building Bicycle Tourism on the Great Divide
Presented By:
Ginny Sullivan
Adventure Cycling
Understand Who You Are Attracting...
What does a Bicycle Tourist Look Like?
Who are Bicycle Tourists?
Why Do We Want Bicycle Travelers?
How Do We Get Them Here?
others are joining the party...
Day Riders
Credit Card Travelers
Races
Mountain Bikers
DIY Touring Cyclist
Organized Group Tours
Organized Group Rides
Bike Overnights
Weekenders
Why are cyclists important?
Time to look at the numbers
It's a really exciting time for bicycle tourism!
The pie is expanding...
It's all in the way we move.
Why do you want to bring cyclists to your town?
The numbers speak for themselves
$533 million
from out-of-staters; $1.5 Billion overall
$427 million
per year Road & Mtn
$50+ million
2012. $114/day by overnight cyclists
$200 million
for summer biking in ski country & $1 billion annually
9x return
on $6.7 Investment
$400 million
on Bicycle Trourism
$497 Million
from Active Transportation
Trail Impact
Great Allegheny Passage
2008 Study:
$98/day spending overnights
$40.6 million annual impact
Important Numbers
$400 mill: Oregon Economic Impact Study
Overnight Travelers
How Are Travelers spending Money
35% of Travelers Are Overnighters
Overnighters Account for 78% of Revenue
Local Impact
(Accommodations, Restaurant, Groceries)
57% of revenue or $228 million
=
I Get it!!!
Now how does my community get in on the action?
Active Travel and Bicycling Are Growing Industries
Bigger and Better local and national routes
Events are growing and selling out
Global growth of tour operators
Cycling tourism retail taking off
A growing interest by individual states
Return on Investment
What is your community Gaining?
Economic
Health
Environment
Branding
Promotion
Facilities
Why do people want to come to your area?
What do you want people to take away?
Why are you proud of your area?
What defines you as a community?
Build Support...
Without support the next steps can't happen!
Branding
Promotion
Facilities
Case Study
Sonoma County
California
1,400 Miles of County Road
Located on several cycling routes
Geographic Location
Wine
Ocean
Red Woods
Mountains
Connections
Signs
Maps
Partnering
Bike Friendly Business Districts
Bike Friendly Accommodations
Tourism Boards and Organizations
Connecting with your Elected Officials
Multi-modal
Hospitality
Bus
Rail
Air
Six Steps
Bike Friendly
Complete Streets
Bike Parking
Bike Lanes
Bike Friendly State, Community & Campus
1. Build and Brand Local Bike Networks – Create destinations!

2. Provide Wayfinding & Build Trails plus On-Street Facilities

3. Work Regionally and Connect to State Networks and the U.S. Bicycle Route System
To Building Bicycle Tourism
4. Develop, promote, and cross-pollinate
ALL
types of bike tourism (races, rides, dirt riding)

5. Connect with, educate, and utilize tourism, chambers, and economic development agencies -Tell your community story!

6. Capture and connect with bike tourism interests: hospitality industry, restaurant association, bike shops, public lands, BREWERIES!
Links!
1) Adventure Cycling Website-
www.adventurecycling.org

2) 9 Indicators Bicycle Tourism Is Growing-
http://bit.ly/19FKle5

3)

The Path Less Pedaled-
www.pathlesspedaled.com

4) Sonoma County- What Are They Doing Right?-
http://bit.ly/12yA5PL

5) United State Bicycle Route System-
www.adventurecycling.org/usbrs

6) Al's Place Hostel- Farmington, MO-
http://bit.ly/134TcAM

7) Bike Camp- Twin Bridges, MT-
http://bit.ly/11pr0uc

1)
$57 BILLION
/Year Euro Velo Network-
http://bit.ly/eurovelo

2) $134 million/Year La Route Verte-
http://bit.ly/routeverte

3) $365 million/Year Iowa-
http://bit.ly/impactiowa

4) $533 million/Year Wisconsin-
http://bit.ly/wisconsinimpact

5) $400 Million Generated By Bicycle Tourism in Oregon-
http://bit.ly/11iGKM8

6) $377 Million/Year Montana
http://bit.ly/1pHnxmV

7) $50 Million & $114/day- Great Allegheny Passage-
http://www.atatrail.org/au/impact.cfm

9) $497 Milion NJ-
http://njbikeped.org/portfolio/economic/
Bicycle Economic Impacts
Bike Rentals
$88 million
in non-resident expenditures
$1 million/day
or $364 mill/year
$30.40/Day Mean Trail User Expenditure
$377 million or $75-150/day
Amtrak
Facilities
Business
Local Hotelier
Local Food, Slow Food
Loves Bike Tourists Appetites
Secure, Covered Parking
Friendly, Knowledgable
Tourism Promotion: experiential, environmentally sustainable travel = Bikes
Case Study:
Hospitality Industry
Montana Tourism Study
$75.75/day & 8+ nights
41% hotels or B&Bs
56% = $75-150,000 income
48 states; 18 countries
News stories, Bike Camps, Tourism interest, DOT attention
Trails
We can do it here!
10) $668 Million Michigan
http://www.michigan.gov/mdot/0,4616,7-151-9615_11223_64797_69435---,00.html

Thank You
Questions?
Events
Bike Packing
Special Thanks to
Special People
& web
Start a Bike Friendly
Business Program?
2016 The Year of the Bike
Protected Bike Lanes
Street Scaping
2012 Study:
$114/day spending overnights
$50+ million annual impact
30% of gross revenues were attributed to the trail
^
Amtrak Roll-on service expected spring 2015
$668 million in Phase I:
Employment, retail, tourism &
Health
Full transcript