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Shenandoah Valley: Bicycle Tourism By the Numbers
Transcript of Shenandoah Valley: Bicycle Tourism By the Numbers
Bicycle Tourism by the Numbers
Building Bicycle Tourism on the Great Divide
Understand Who You Are Attracting...
What does a Bicycle Tourist Look Like?
Who are Bicycle Tourists?
Why Do We Want Bicycle Travelers?
How Do We Get Them Here?
others are joining the party...
Credit Card Travelers
DIY Touring Cyclist
Organized Group Tours
Organized Group Rides
Why are cyclists important?
Time to look at the numbers
It's a really exciting time for bicycle tourism!
The pie is expanding...
It's all in the way we move.
Why do you want to bring cyclists to your town?
The numbers speak for themselves
from out-of-staters; $1.5 Billion overall
per year Road & Mtn
2012. $114/day by overnight cyclists
for summer biking in ski country & $1 billion annually
on $6.7 Investment
on Bicycle Trourism
from Active Transportation
Great Allegheny Passage
$98/day spending overnights
$40.6 million annual impact
$400 mill: Oregon Economic Impact Study
How Are Travelers spending Money
35% of Travelers Are Overnighters
Overnighters Account for 78% of Revenue
(Accommodations, Restaurant, Groceries)
57% of revenue or $228 million
I Get it!!!
Now how does my community get in on the action?
Active Travel and Bicycling Are Growing Industries
Bigger and Better local and national routes
Events are growing and selling out
Global growth of tour operators
Cycling tourism retail taking off
A growing interest by individual states
Return on Investment
What is your community Gaining?
Why do people want to come to your area?
What do you want people to take away?
Why are you proud of your area?
What defines you as a community?
Without support the next steps can't happen!
1,400 Miles of County Road
Located on several cycling routes
Bike Friendly Business Districts
Bike Friendly Accommodations
Tourism Boards and Organizations
Connecting with your Elected Officials
Bike Friendly State, Community & Campus
1. Build and Brand Local Bike Networks – Create destinations!
2. Provide Wayfinding & Build Trails plus On-Street Facilities
3. Work Regionally and Connect to State Networks and the U.S. Bicycle Route System
To Building Bicycle Tourism
4. Develop, promote, and cross-pollinate
types of bike tourism (races, rides, dirt riding)
5. Connect with, educate, and utilize tourism, chambers, and economic development agencies -Tell your community story!
6. Capture and connect with bike tourism interests: hospitality industry, restaurant association, bike shops, public lands, BREWERIES!
1) Adventure Cycling Website-
2) 9 Indicators Bicycle Tourism Is Growing-
The Path Less Pedaled-
4) Sonoma County- What Are They Doing Right?-
5) United State Bicycle Route System-
6) Al's Place Hostel- Farmington, MO-
7) Bike Camp- Twin Bridges, MT-
/Year Euro Velo Network-
2) $134 million/Year La Route Verte-
3) $365 million/Year Iowa-
4) $533 million/Year Wisconsin-
5) $400 Million Generated By Bicycle Tourism in Oregon-
6) $377 Million/Year Montana
7) $50 Million & $114/day- Great Allegheny Passage-
9) $497 Milion NJ-
Bicycle Economic Impacts
in non-resident expenditures
or $364 mill/year
$30.40/Day Mean Trail User Expenditure
$377 million or $75-150/day
Local Food, Slow Food
Loves Bike Tourists Appetites
Secure, Covered Parking
Tourism Promotion: experiential, environmentally sustainable travel = Bikes
Montana Tourism Study
$75.75/day & 8+ nights
41% hotels or B&Bs
56% = $75-150,000 income
48 states; 18 countries
News stories, Bike Camps, Tourism interest, DOT attention
We can do it here!
10) $668 Million Michigan
Special Thanks to
Start a Bike Friendly
2016 The Year of the Bike
Protected Bike Lanes
$114/day spending overnights
$50+ million annual impact
30% of gross revenues were attributed to the trail
Amtrak Roll-on service expected spring 2015
$668 million in Phase I:
Employment, retail, tourism &