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Comair Travel

Dynamic packaging & Cross sell
by

Marli Ritter

on 6 November 2016

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Transcript of Comair Travel

Case Study
Rene Birthday
OpenJaw
works
How
OpenJaw
Q: What does this mean to Comair?
A: Increased revenue per passenger

... but how?
June 2009
What to do?
Search/Result
?
How
Don't forget to call your Mom!
T
H
N
A
K
Y
O
U
P
R
E
Z
I
Location Mapping
Rules
Processing
British Airways Holidays Limited
Within 6 months of launch
March 2010
Within 12 months of launch
Dynamic Packaging launched on www.ba.com
BA see 11.2% increase in segmental revenues
against 13.6% decline in pax revenues
BA Holidays report 82.9% increase in revenue
BA Holidays report 56% increase in bookings year-on-year
Source: PhoCusWright White Paper: The Airline as a Retailer by Norm Rose
Supplier Messaging
Content
NO losses!
Only increases
Result
Cross Sell
Simply put, the online travel equivalent of "Would you like fries with that?"
Comair Travel:
Dynamic Packaging
& Cross Sell
User can "Combine & Save". Just like Nando's or McDonalds, we're offering travel combo's. Priced dynamically. With live inventory
Dynamic Packaging
Full transcript