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Transcript of Comair Travel
Q: What does this mean to Comair?
A: Increased revenue per passenger
... but how?
What to do?
Don't forget to call your Mom!
British Airways Holidays Limited
Within 6 months of launch
Within 12 months of launch
Dynamic Packaging launched on www.ba.com
BA see 11.2% increase in segmental revenues
against 13.6% decline in pax revenues
BA Holidays report 82.9% increase in revenue
BA Holidays report 56% increase in bookings year-on-year
Source: PhoCusWright White Paper: The Airline as a Retailer by Norm Rose
Simply put, the online travel equivalent of "Would you like fries with that?"
& Cross Sell
User can "Combine & Save". Just like Nando's or McDonalds, we're offering travel combo's. Priced dynamically. With live inventory