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Presentation on the report of the evaluation of the Rabobank Hockey World Cup 2014

Use this fun digital scrapbook template from Prezi to capture and share your life events.
by

Michiel Verheem

on 3 February 2015

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Transcript of Presentation on the report of the evaluation of the Rabobank Hockey World Cup 2014

Value of the
Rabobank Hockey World Cup 2014
Michiel Verheem
4 Candidate host cities
The Hague
Stadium
Location
Side-events
RHWC 2014
Economic impact
Media value
Introduction
What is the media value of an event?
Dutch media
5 categories:
Written press
Television
Radio
Online
Own media
Period of time
Office
Table of Contents
Why?
Media value
Bachelor Sportmanagement
Sports, Economics and Communication
Broad sportsbackground

@MichielVerheem

nl.linked.com/in/MichielVerheem
• Introduction Rabobank Hockey World Cup 2014
• Economic impact
• Media value

Radio
34 hours worth 1.5 million euros
14th of june
Before (4 hours), during (30 hours) and after (11 minutes)
220 hours worth 50.6 million euros
14th of june
Men's hockeyfinal
Before (4 hours), during (214 hours) and after (2 hours)
Television
Online
Media value
City marketing video
2033 online articles
?
Conclusion
RHWC 2014
Total costs: 19 million euro
Costs The Hague: 6.8 million euro
WESP guidelines
What is the economic impact of an event?
Additional expenses
Visitors, press, participants, teams and the organization of the event
Questionnaires
RHWC 2014 (2000)
The Hague Hockey Square (200)
WGMA World Cup (250)
Own media
1.4 million euros
Examples:
121 city busses
325 flags
500 posters
3500 flyers
Social media:
50.000+ likes
115.200 #RHWC2014
9614 posts Instagram
280.000 views Youtube
Websites: 2.6 million visits
Application: 65.626 downloads, used 530.000+ times
www.evenementenevaluatie.nl
Full transcript