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The Loo Latch

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by

Kaley James

on 19 November 2013

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Transcript of The Loo Latch

Take the "Ew!" out of the loo with Loo Latch, the no-touch, easy-to-use completion of the hands-free public restroom.
We have the solution!
Installing the Loo Latch will help combat the spread of germs that can make your children sick.
The Loo Latch is the last touch to the no-touch bathroom, creating a safer bathroom environment.
The Loo Latch is innovative with its patented technology.
Financing
Marketing budget
Venture Capitalist
Advertising
Objective
Create awareness
Inform parents of the benefits of the Loo Latch
Provide and promote a sense of well-being to families and individuals alike
Target
Audience
Actively-involved parents and PTA leaders
School faculty and administrators
Brand Personality
Innovative
Sanitary
Durable
Cost-effective
Benefits
Easy to install and maintain
Easy to use
No-touch
Reduces the spread of disease by preventing contact between children and soiled surfaces
The Loo Latch
"The final touch to the no-touch public restroom"
Media Outlet
Benefit
Statement
Reaches over 30,000 PTA leaders and members who are directly involved in schools, educational programs, and fundraising activities
Bi-monthly issues published 5 times per year
Flighting schedule (August/September and December/January)
$6135 full page color advertisement
The Problem
Public restrooms are dirty.
Nearly 22 million school days are lost annually due to the common cold.*
Staph, E-Coli, Influenza, Hepatitus and other diseases are easily spread through bathroom stall door handles.*
52.2 million cases of the common cold affect Americans under the age of 17 each year.*

*Center for Disease Control
Our Children Magazine
The
Loo Latch
Anna Gibbs, Racheal Powell,
Kaley James, Kristen Vance,
Elizabeth Bounds
Full transcript