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Monopoly Millionaires' Club

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on 12 September 2014

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Transcript of Monopoly Millionaires' Club

National Premium Lottery Game AND National Televised Game Show
"Making More & More Millionaires"

Weekly Drawing for Multi-Million Dollar Top Prize

Play online to win a trip to Las Vegas and a chance to win $1,000,000
Each ticket includes a Monopoly property.
Collect and enter sets online for a chance to win a trip to Las Vegas
to appear on the Monopoly Millionaires' Club Game Show

Game Bonus
Product Positioning
MONOPOLY
Game Specifics
Ticket
Review
POS
Advertising &
Media Support
Promotions
Winning Results
Summary
Monopoly
Brand
The most successful brand in gaming
Nearly 100% recall
Known to all demographic groups

Monopoly-Digital
Top 25 Most Downloaded App of all time!
75% of adults aware of MONOPOLY digital platforms
11 Million + Facebook users (and growing!)
• Play slips will arrive in stores Oct. 13-17

• Use new play slips beginning October 19th

Multi-State, Multi-Million Dollar Top Prize Game

Top Prize starts at $15 Million with Max of $25 Million

Game Specifics
Game Drawing every Friday
Draw time approximately 11:15 PM
Draw break begins 10:16 PM
Game Specifics
Cost per play $5

Tickets CANNOT be canceled
Game Specifics
Notes on New Play Slips
6 Digits Drawn;
5 Numbers (1-52)
1 Property (1-28)
Retail
Consumer
Hosted by
Billy
Gardell
Over $850 million in MONOPOLY scratch tickets printed in 2013
Brand research key finding "Launch Any MONOPOLY game"
# 1 Brand in Sweepstakes (McDonald's)

MONOPOLY
Gaming
3 WAYS TO WIN!
Slide with Link to MMC Video,
https://docs.google.com/file/d/0B13c8k6XrexXUWxjOEp0eFQxSk0/edit

if it can be uploaded to YouTube
without breaking any rules or stepping
on anyone's toes.
Ports of the Ticket
INTRODUCING
A New National Lottery Draw Game &
Television Game Show

Retailer Key Points
Prize Structure
MOVE
each state may customize
each state may customize
customize for each state
Full transcript