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MARKETING CAMPAIGN

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sarah wijesinghe

on 7 July 2013

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Transcript of MARKETING CAMPAIGN

Marketing activities that are aimed at developing and managing trusting and long-term relationships with customers.
Why ?
- Build the know factor
Trust on the product
Word of mouth referral
Effectiveness:
Gain new customers in a second
Comfortable with the packages or product
Target market:
Public
Student
Parents MARKETING CAMPAIGN- DISCOVER SRI LANKA DISCOVER SRI LANKA PRESENTATION BY,
Sarah Nelum Rajika Wijesinghe
Malika Temirova
Firhin Asykil Mashi
Daniel Ilman CONTENT
INTRODUCTION OF MARKETING CAMPAIGN
INTERNET/ SOCIAL MEDIA MARKETING
TRADITIONAL MARKETING
PERSONAL/ REFERRAL MARKETING
PROGRESS
CONCLUSION
QUESTIONS PRODUCT - WHAT FEATURES ARE OFFERED WHICH MAKES THE
PRODUCT DIFFERENT?

- VALUE OF THE PRODUCT

-QUALITY & IMAGE

- FEATURES OF THE PRODUCT PRODUCT -CULTURE
-HERITAGE
-ADVENTURE - Gastronomy -New Experience
- City Life -Relaxation -Education
-Activities -Interaction OBJECTIVES
-To Build Brand Image
- To Pursuade
- To Inform
- To Encourage Action
- Increase Brand Awareness
- Provide Information TARGET MARKET - STUDENTS
- MEMBERS OF THE ACADEMY
- GENERAL PUBLIC PRICE PLACE PROMOTION - Marketing Communications
- Personal Promotion
- Direct Marketing INTERNET/ SOCIAL MARKETING, TRADITIONAL MARKETING, PERSONAL/ REFERRAL MARKETING GOOD MARKETING IS LIKE PLAYING CHESS! WORLD=CHESS BOARD
MARKETING VEHICLES= CHESS PIECES Social media marketing

Blog-publishing service
August 1999, Google WWW.BLOGGER.COM SOCIAL MEDIA MARKETING
Video-sharing website
February 2005, Google

Youtube offers users the ability to view its videos on web pages outside their website.
gets around 800 million views every month
700 YouTube videos are shared on Facebook each minute. WWW.YOUTUBE.COM Social media marketing

 February 2004, Facebook, Inc.

Most used social networking service worldwide

As of September 2012, Facebook has over one billion active users. (www.compete.com)
gets around a trillion page views every month according to Google’s own data. WWW.FACEBOOK.COM Out of the RM 1.8 billion, RM 825 million or more was spent on local websites. Faster and less expensive

Can reach target audience

Better world of mouth

Direct response

Set up for real-time results monitor, and it can handle real-time tweaks and on the fly changes.

Open 24-hours a day, which means that even potential customers with insomnia can be reached at some point during the buying process ADVANTAGES Create profile page
Start a group
Marketplace
Buy Ad space
Promote tour blog
Advertise an Event

(Videos, photos, description of the product) Marketing Strategy: Travel still leads in terms of products and services bought online INTERNET MARKETING Internet Marketing is the provision and promotion of products and services online.
Since the advent of the Internet and search engines, Internet usage has steadily and rapidly increased since the 90s. The average number of searches per day over four billion in 2012
(http://www.statisticbrain.com/google-searches/)

Web marketing
Social media marketing
Email marketing TrueView InStream ads
Upload video & share it on Facebook Marketing strategy: WWW.GROUPON.MY Web marketing

January 2010, Groupon Sdn Bhd.
Over 2 million people visited
the website monthly -Emphasis the importance of promotional tools.

-These theories guide to develop promotional strategies through the use of mass media advertising. TRADITIONAL MARKETING Taylor’s Tv
Radio Ad
Campus pathway
Norwegian, Chill
Students, staffs, lecturers Media On the bus
Most of the students use bus
Inside & outside campus
Students, parents, public Advertisement Water billboard
Unique
New style
In the middle of the lake
Curiosity Billboard Easy to distribute
In campus
Hand to hand
People will throw
Solution


-Sticker on each classroom Brochures/ Posters Make use of the banner
Big and visual attractiveness
Campus pathway
Create alertness Banner Advertise in Taylor’s Newspaper
Visual
Taylor’s students activities
Students, staffs, lecturers
Create awareness among the readers Newspaper A place that selling the packages of Sri Lanka
Why ?
- Target of selling a large numbers of product at one period of time
Effectiveness:
Direct selling
Face to face
Get to know the packages and the group personally
Target market:
- Public
Student
Lecturer
Staff
Refferences: danial BOOTH/ STALL SETUP Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth.
Why ?
- Concentrate not on the individual but the process
Passive referral marketing is the most effective and green form of distribution. Orders go directly from warehouse to your doorstep, without creating a large carbon footprint.
Effectiveness:
- Day by day might be getting same or different customers by referral.
Large numbers of customers just with one selling techniques
Target market:
Public
Student

References: http://www.entrepreneur.com/article/ Referral marketing Personal selling is a face-to face selling in which a seller attempt to persuade a buyer to make a purchase
why ?
-Allows salesperson to target the messages specifically to audience .
Effectiveness:
- adjust the messages immediately
building relationship with people
practical promotional option for reaching customers who are not easily reached through other methods.
Target market:
Public
Student
Parents
Reference: http://www.knowthis.com/principles-of-marketing-tutorials/personal-selling. PERSONAL SELLING Relationship Marketing BUDGET UNIVERSITY Debra Murphy, MASTERFUL MARKETING, (http://masterful-marketing.com/marketing-plan-coaching/) C CREATE

C COMMUNICATE

D DELIVER

V VALUE

T TO THE TARGET MARKET

P AT A PROFIT Philip Kotler, London Business Foram, (http://www.londonbusinessforum.com/events/marketing_strategy) MIKE GOSPE, MARKETING CAMPAIGN DEVELOPMENT ( http://books.google.com.my/books?id=xFlXcScu-V8C&printsec=frontcover&dq=marketing+campaign+process&source=bl&ots=iUbu6A504N&sig=X92fmXDtdLy0qAyccoC33PmLN2A&hl=en&sa=X&ei=k3KFUP3fDInRrQf9qoCAAw&ved=0CDAQ6AEwAA#v=onepage&q=marketing%20campaign%20process&f=false) MASCOT
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