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Hackney Young people campaigning against Big Tobacco

How young people in Hackney can use their voice to campaign against Big Tobacco through film and social media. www.cutfilms.org/Hackney
by

The Deborah Hutton Campaign

on 20 October 2014

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Transcript of Hackney Young people campaigning against Big Tobacco


@HackneyCutFilms

www.cutfilms.org/Hackney
/CutFilmsProject
Organised action to achieve a goal!
How does Big Tobacco get people
hooked on their products?
TONE OF VOICE
IMAGERY
IMPACT
USE OF WORDS /
STATISTICS
STICKINESS
IF I SAW MY FILM IN
A SOCIAL MEDIA FEED - WOULD I SHARE IT?
THE ULTIMATE QUESTION!
MUSIC?
WHY GET INVOLVED?
Not just about making a film...
Protecting your friends from tobacco
Learning new skills... AND
INFLUENCING
CAMPAIGNING
CHANGING MINDS
ACHIEVING...
USE WHAT YOU HAVE AVAILABLE.

KEEP IT SIMPLE!
THE BRIEF:
MAKE AN UNDER 2 MIN FILM ABOUT TOBACCO / SMOKING

THE OBJECTIVE:
TO INFLUENCE YOUR FRIENDS NOT TO SMOKE
RESEARCH

SCRIPT

FILM

EDIT

UPLOAD

SHARE
MAKING A FILM
&
SHARING IT BY CREATING
AN ONLINE CAMPAIGN
CAMPAIGNING IS...
WHAT DO YOU NEED?
WHY IS THIS IMPORTANT?

HOW DOES THE TOBACCO
INDUSTRY ADVERTISE?
SHARING IT
REMEMBER...

IT'S A FILM COMPETITION!

A GOOD FILM
REALISTIC
WELL RESEARCHED
LOOKS WELL MADE
YOU DON"T NEED ALL THIS!!!
Made with a computer camera in one take...
www.cutfilms.org/Hackney
Full transcript